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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 270
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Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Look at your online learning content, webinars, conference recordings, leadership training content (both association and chapter), lobbying day materials, and anything else that’s educational in nature. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.

Hawaii 52
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Association Brain Food Weekly: 5.1.20

Reid All About it

WBT Systems describes some of what they’ve learned as an LMS provider over the years about online teaching in their tips for new virtual presenters and instructors. How is your association demonstrating leadership to its members and community? Presenter: Michael Granek, CSEP, President & COO of the Event Leadership Institute.

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Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Look at your online learning content, webinars, conference recordings, leadership training content (both association and chapter), lobbying day materials, and anything else that’s educational in nature. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content.

Hawaii 40
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You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.