For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Get out a pen and a piece of paper, and let’s make a list of products you know are created here in Georgia.”

Royalty is Crowned and an Association Shines in the Annual Ms. GHCA Pageant

Association Adviser

If you attend the Georgia Health Care Association’s annual Ms. Georgia Health Care Association (GHCA) Pageant, you’ll find many of these beauty pageant hallmarks – but the participants will be mostly sexagenarians or older! Georgia Nursing Home Pageant in May 1976.

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What Associations Can Learn from Bumper Stickers

Association Adviser

Most of your association members are in your corner, but don’t ever take them for granted. Like a bumper sticker, they can peel away fast. The post What Associations Can Learn from Bumper Stickers. For more about this topic, click on the headline.

Ways Your Association Can Promote Videos to Members

Association Adviser

Marketing & Communications Membership Revenue Technology Aaron Weisberg ACPA American Society for Quality ASQ College Student Educators International email Georgia Society of Association Executives GSAE MHEDA Michael J. Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

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What’s trending?

Aaron Wolowiec

6 at the Georgia World Congress Center in Atlanta. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations. Susan Robertson, executive vice president of American Society for Association Executives. From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. Facebook. Twitter. Instagram. Skype. Sometimes it’s hard to keep up.

Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia.

Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. Features Revenue MACPA non-dures revenue revenue Technology Association of Georgia

The Big Picture: If It Ain't Broke, Don't Fix It

The Big Picture

Georgia’s new economic development and tourist promotion logo was unveiled at a tourism conference in Valdosta. Probably because I am in the association field, I pay attention to city, regional and state marketing more than most. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Everyone knows Georgia is on his mind.

Print is Alive and Kicking

Association Adviser

Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. “Wait…print isn’t dead?

How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Eryn Underwood is a student at the University of Georgia studying journalism.

Convenience Store Group Joins State Agencies in Human Trafficking Fight

Associations Now

The Wisconsin Petroleum Marketers and Convenience Store Association is teaming with law enforcement officials in the state to provide training to store workers to help them recognize the warning signs of human trafficking.

Conference Circuit: Fruits and Veggies

Associations Now

The Southeast Regional Fruit & Vegetable Conference will take place in Savannah, Georgia, during the first week of January. Associations: Georgia Fruit & Vegetable Growers Association and the South Carolina Peach Council. Location: Savannah, Georgia.

Taking the Time to Communicate Right

Association Adviser

During a session at the ASAE Marketing, Membership & Communication Conference (MM&C) , Betty Whitaker, the director of member services and marketing at the Academy of Managed Care Pharmacy , shared that AMCP’s strategy for segmenting communication is based on grouping members by company type.

3 Ways to Use Social Media to Grow Membership


So for example, if you’re the Georgia Association of Educators, you could target people who live in the state of Georgia and work in public education. By now, you probably know your members are your greatest marketing tool, but how much are you actually doing to get them to spread the word about your association? Remember, the easier you make it for people to market your association, the more likely they are to actually do so. This post originally appeared on MC Talks.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Best of the Web: April 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Posts We Like: Managing Print Profitably. Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Bill Mickey. FOLIO.

Time to breathe…and think long-term

Aaron Wolowiec

For instance, it’s a sellers’ market, so meeting professionals will need to contend with shorter lead times. Meeting professionals are some of the busiest people I know.

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From GSAE: Creating a Young Professionals Group at Your Association


Fortunately, the Georgia Society of Association Executives hosted a webinar a couple of weeks ago centered around this very topic. Aaron Manogue, Marketing Manager at AMPED Association Management , had some ideas. It was one of the biggest topics (and challenges) of 2017. And in 2018, we’re STILL talking about it. The topic? Engaging young professionals. You know as well as we do, it’s not easy!

Association Brain Food Weekly: 2.14.20

Reid All About it

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste.

Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

After experiencing FSAE for myself, I eagerly volunteered to serve on the marketing committee to help plan and promote the 2017 conference and am happily paying to renew my membership. Kelly Clark, MAMC is the manager for online marketing at Naylor Association Solutions.

New Nonprofit Workforce Study from Work for Good


In addition to first-hand testimony, this ebook offers ready-to-execute steps for attracting, engaging, and retaining talented employees in a highly competitive job market. Guest post from Work For Good. Clearly a topic near and dear to my heart.

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Design Group Pushes Back on North Carolina’s HB2

Associations Now

The measure became law at a key time for ASID’s members—less than a month before the semiannual High Point Market, the largest furniture tradeshow worldwide and North Carolina’s largest event by economic impact. More recently, Georgia and Mississippi passed similar measures.

Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter.

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Best of the Web: March 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily. Infographic: 3 Ways Brands Cane Use Snapchat. Kristin Piombino. Stealth Creativity.

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. ” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia.

APICS Aims to Fill a Need with its New Credential

Associations Now

In launching its third credential, APICS is not only filling a market niche and serving its members’ interests but also addressing a larger shift in American manufacturing. The Georgia Center for Innovation estimates that the industry will generate 270,000 new jobs each year through 2018.

Taking the Mobile Event App Leap

Association Adviser

Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. for almost three years now, working in communications and marketing for several client associations. Samantha Tankersley.

Thinking Beyond the Traditional Meeting Space

Associations Now

Several unique locations sit within the borders of Indy, including the following: Georgia Street , a three-block outdoor street and walkway that connects the Indiana Convention Center, Bankers Life Fieldhouse, Circle Centre and several restaurants and hotels.

Make a Plan Now for a Professional Development Day During the Holidays


Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge.

Want More Members? Better Get to Know Them

Association Adviser

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” By Elsbeth W. Russell. Recruit, retain, engage and repeat.

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Association Career Paths

Association Adviser

Some people think association careers are pretty random, “but we’re very deliberate here about steering our talent into five distinct paths and helping them excel at communications and PR, membership marketing, business development and sponsorship, education or association management.”

Are Association CEOs More Important Today Than Ever?

Associations Now

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before.

Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Posts We Like: Will Binge Learning Become the New Binge Watching? Samantha Whitehorne. Associations Now. Does More Engagement Mean More Renewals? Lyn Slater. Avectra. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information. Six Customer Service Steps to Keep Your Members. Lisa Ford.

Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. We hear a lot about risk management these days, but when most organizations develop strategies for international growth or enter an international market, they tend to ignore political risks— the ways in which decisions by government or political actors in a country influence the organization’s activities. We spent a year researching the economies, politics, legal frameworks and markets of the countries.

As “Religious Freedom” Law Passes, Controversy Heats Up in Indiana

Associations Now

On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis. “We’ve

Best of the Web: April 2013

Association Adviser

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Best of the Web. Guaranteed to Disrupt Your Conference: The Generational Divide. Jeff Hurt. Midcourse Corrections.

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

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Got NDR (Non-Dues Revenue)?

Association Adviser

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. Hank Berkowitz, Editor-in-Chief. Budgets are tight.

Increase Your Membership ROI – Return on Involvement

Association Adviser

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. There aren’t many marketing piece that will compare to that.

Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference.