Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.
Association Adviser
JANUARY 30, 2018
Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?
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Association Adviser
NOVEMBER 29, 2018
“Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Newsletter. Top 3 Print Communication Channels: Member magazine.
Association Adviser
JANUARY 30, 2018
Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?
Associations Now
AUGUST 2, 2017
Considering an email newsletter redesign? Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. Hard Truths. How do you get around that?
Association Adviser
MARCH 18, 2014
Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? May 28-31, 2014. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell.
Association Adviser
MAY 14, 2013
Why Email Newsletters Won’t Die. In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link].
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