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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.

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Print is Alive and Kicking

Association Adviser

“Providing our members with industry-related content as well as updating them with association events and educational opportunities in print form is a huge benefit for the Atlanta market,” says Ashley Calhoun, communications coordinator for Atlanta Apartment Association. Newsletter. Top 3 Print Communication Channels: Member magazine.

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Considering an email newsletter redesign? Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. Hard Truths. How do you get around that?

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Best of the Web: April 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? May 28-31, 2014. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell.

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Best of the Web: February 2014

Association Adviser

Georgia Society of Association Executives Annual Conference. ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Association Media & Publishing Annual Conference. May 19-21, 2014. May 28-31, 2014. June 4-5, 2013.

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Best of the Web: April 2013

Association Adviser

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Georgia Society of Association Executives Annual Meeting. Barry Feldman. Copyblogger. TJ Raphael.

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. 14T5cIp #assnchat. Kent Lewis. iMedia Connection.

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