Remove Georgia Remove Marketing Remove Recruiting Remove Social Media
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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 270
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350
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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Tino Martella, Technology Association of Georgia. Social Media.

Revenue 60
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How Smart Associations Grow Membership

Association Adviser

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. You not only need to get comfortable on their communication turf, but you better have established a relationship with them before you can market to them. Just be clever.

Georgia 60
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What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. “You don’t have to be the first to market or the earliest adopter.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Christina (Tina) Marmor, Director, Marketing Events, Fonteva. How can associations use social media to impact legislative outcomes? Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Hosts: Kaiser Insights, Dynamic Benchmarking and Matchbox Virtual Media. More info/register.