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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 270
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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA. Host: PCMA.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350
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Association Brain Food Weekly: 6.19.20

Reid All About it

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. What You Need to Know about CEIR’s Head of Marketing Study.

Video 221
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How to Design a Successful Mentoring Program

Association Adviser

“Mentoring programs aren’t a new concept for associations, but examples of successful mentoring programs can be tough to find,” said Carrie McIntyre, vice president, business development and technology solutions for Naylor Association Solutions. Recruiting. Stage 4: Recruiting. Getting ready. Training and support. Evaluation.

How To 61
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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 62