3 Ways to Use Social Media to Grow Membership


Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? Real time + relevancy = social media GOLD! This post originally appeared on MC Talks.

How Your Association Can Succeed in Social Media

Association Management

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Most organizations already know which social channels their audiences prefer.

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What’s trending?

Aaron Wolowiec

From the minute we get up to the minute we go to bed, we’re surrounded by it: social media. But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. This will be Robertson’s first time attending ORGPRO, and like many of you, she’s excited about learning, networking and socializing. 6 at the Georgia World Congress Center in Atlanta.

Ways Your Association Can Promote Videos to Members

Association Adviser

Marketing & Communications Membership Revenue Technology Aaron Weisberg ACPA American Society for Quality ASQ College Student Educators International email Georgia Society of Association Executives GSAE MHEDA Michael J. Barry promoting video social media video video promotion Western Retail Lumber Association WRLA

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Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. Social Media. Hank Berkowitz, Editor-in-Chief.

The Big Picture: If It Ain't Broke, Don't Fix It

The Big Picture

Georgia’s new economic development and tourist promotion logo was unveiled at a tourism conference in Valdosta. Probably because I am in the association field, I pay attention to city, regional and state marketing more than most. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Everyone knows Georgia is on his mind.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Taking the Time to Communicate Right

Association Adviser

When it comes to social media, don’t try to be all things to all people. Similarly, social media expert Corey Perlman explained in a recent issue of GSAE’s magazine, connections , that you don’t have to be on all social media sites.

How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Eryn Underwood is a student at the University of Georgia studying journalism.

Time to breathe…and think long-term

Aaron Wolowiec

For instance, it’s a sellers’ market, so meeting professionals will need to contend with shorter lead times. Crowdsource: Publicly display social media posts from attendees, such as comments and photos. Meeting professionals are some of the busiest people I know.

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. ” In addition, Amunwa argues against using embeddable fonts—just stick to the basic HTML fonts such as Arial, Verdana, and Georgia.

GiveMN 2012 Giving Day by the Numbers

Beth Kanter

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. To get there, we employed a number of strategies, but chief among them was social media. Social media specific webinars.

111 Intriguing Chats for 2011


As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. I know a thing or two about marketing.

Knight Foundation Launches The Giving Day Play Book

Beth Kanter

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.”

Best of the Web – March 2013

Association Adviser

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference. Association Media & Publishing Annual Conference. Best of the Web.

Got NDR (Non-Dues Revenue)?

Association Adviser

Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising.

How Smart Associations Grow Membership

Association Adviser

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. many young professionals don’t use email because they’re communicating primarily through social networks.

What Associations Need to Know About Technology

Association Adviser

” Thanks to social media, 4G, iProducts, broadband, wireless, the cloud, Big Data, Skype and apps, we’re now more connected than ever. You don’t have to be the first to market or the earliest adopter of new technology. By Hank Berkowitz.

Association Brain Food Weekly: 2.23.18

Reid All About it

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Powerful Social Media Strategy.

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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

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You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Right now with social media we’re out there on Facebook, LinkedIn and Twitter,” she said.

Solutions for Your Membership Conundrum

Association Adviser

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Socializing. AGC Georgia’s Dunham agreed. “I

The Power of Non-Dues Revenue

Association Adviser

“One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA). Hank Berkowitz, Association Adviser.

Listening to Elephants: 6 great reads for association executives

SCD Group

When you’re “selling” anything – imagine a pyramid of your “niche” market – 3% are buying now, additional 7% thinking about it, 30% not thinking about it, 30% not interested now, 30% definitely not interested ever. By Bernadette Coleman via SEOMOZ blog The goal of content marketing is to build up familiarity and trust with your prospective customers. Content marketing certainly isn''t new, but it''s been getting a lot of new attention online lately (and for good reason).