For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Get out a pen and a piece of paper, and let’s make a list of products you know are created here in Georgia.”

Ways Your Association Can Promote Videos to Members

Association Adviser

Marketing & Communications Membership Revenue Technology Aaron Weisberg ACPA American Society for Quality ASQ College Student Educators International email Georgia Society of Association Executives GSAE MHEDA Michael J. Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. For more about this topic, click on the headline.

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What Associations Need to Know About Technology

Association Adviser

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. By Hank Berkowitz.

What’s trending?

Aaron Wolowiec

The most dramatic impact on the landscape has been brought about by the convergence of sweeping changes in technology (particularly mobile and social media), demographic shifts, content and knowledge dissemination and management – patterns that affect volunteering and the ability of organizations to meaningfully engage their members,” said Susan Robertson , executive vice president of American Society for Association Executives (ASAE). 6 at the Georgia World Congress Center in Atlanta.

Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia.

Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. Hank Berkowitz, Editor-in-Chief.

Taking the Mobile Event App Leap

Association Adviser

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively.

Conference Circuit: Fruits and Veggies

Associations Now

The Southeast Regional Fruit & Vegetable Conference will take place in Savannah, Georgia, during the first week of January. Associations: Georgia Fruit & Vegetable Growers Association and the South Carolina Peach Council. Location: Savannah, Georgia.

Association Brain Food Weekly: 2.14.20

Reid All About it

Self-driving cars are on the streets and AI is in our homes, but should nonprofits bother getting up to speed on these emerging technologies when some are not yet in the cloud? Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. ” Hillary Levitz , an online marketing specialist at Naylor, agreed with Donovan that a mobile site it a must have. Hank Berkowitz, Association Adviser.

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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter.

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Are Association CEOs More Important Today Than Ever?

Associations Now

And, as fair or unfair as that may seem, a new study by researchers at the University of Georgia and Penn State University suggests that corporate-world executives have a bigger impact on their organizations’ bottom lines today than ever before.

Best of the Web: May 2013

Association Adviser

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link].

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

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Automobile Alliance Decals Remind Parents of Hot-Car Dangers

Associations Now

“The Technology Isn’t There Yet" According to the National Highway Traffic Safety Administration, no technology currently on the market can prevent incidents involving children stuck in unattended vehicles.

Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. This technology may not be far off.

How Your Association Can Succeed in Social Media

Association Management

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament.

How Smart Associations Grow Membership

Association Adviser

You don’t need a big budget and sophisticated technology to have a deep understanding of your members and the ability to provide highly personalized service. “How strong do our value propositions have to be as organizations that people are going to give us permission to market to them?”

Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms.

Wise Words from the Corner Office

Association Adviser

We address current trends and technology and talk about what our association is doing for members. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Wendy Kavanagh, Georgia Society of Association Executives.

Knight Foundation Launches The Giving Day Play Book

Beth Kanter

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes.

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Advertising Alliance Drops Out of “Do Not Track” Initiative

Associations Now

He cited procedural issues his coalition believes were ignored by Georgia Institute of Technology professor Peter Swire, who cochaired the Tracking Protection Working Group.

Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms.

Wise Words from the Corner Office

Association Adviser

We address current trends and technology and talk about what our association is doing for members. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Wendy Kavanagh, Georgia Society of Association Executives. Wendy Kavanagh, CAE, executive director of the Georgia Society of Association Executives: Our desired future accomplishments revolve around supporting emerging and less experienced professionals.

Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Mike Dunham, AGC Georgia. Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. Like I said, Georgia was one of the first AGC chapters to have a Young Leaders Program when we introduced it more than 16 years ago. I attribute the success of that program to a wise, longstanding member who saw two things we needed to get out in front of: (a) young leaders and (b) technology. But, technology actually enables communication.

How to Design a Successful Mentoring Program

Association Adviser

Mentoring programs aren’t a new concept for associations, but examples of successful mentoring programs can be tough to find,” said Carrie McIntyre, vice president, business development and technology solutions for Naylor Association Solutions. Eryn Underwood, Naylor Association Solutions.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level.

111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology. andreamiller20 - Andrea Miller; Atlanta; Elementary Instructional Technology Specialist. I know a thing or two about marketing. Marketing.

You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Hank Berkowitz, Association Adviser.

Advocacy and Governance 2.0

Association Adviser

Our board has a big representation due to all the different segments we serve,” noted Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. Even in this technologically sophisticated country, a huge swath of the population was isolated and deprived of expert medical care.

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Association Brain Food Weekly: 2.23.18

Reid All About it

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Presenter: Tarsha Polk, The Marketing Lady.

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GiveMN 2012 Giving Day by the Numbers

Beth Kanter

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. And, there were many offline events and printed marketing/communication materials that contributed to the turnout.

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. Hank Berkowitz, Association Adviser.