Big Data: Big Headache or Big Opportunity for Associations?
JANUARY 21, 2014
If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). If you’re taking shortcuts due to staffing, technology or financial resources, then don’t pretend what you’re doing is scientific. It’s also a great member benefit and new member recruiting tool. As far back as late 2012 , BOMA Georgia’s Gabriel Eckert told us a that we’re relying too much on data and not enough on our own gut instinct and common sense.