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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

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Reflections on the ASAE App

Association Adviser

Map of the Expo floor/Georgia World Congress Center: For those visual learners and cartography enthusiasts who enjoy knowing where they are in relation to landmarks, major elevation changes, and the nearest restaurant – this feature was invaluable. Others prefer Facebook, LinkedIn, or another major social media network.

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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Gather text subscribers by promoting the campaign on your website and social media accounts along with a simple way to join. What It Costs: The two main costs associated with SMS marketing are the price per text and the price of keywords. Typically the price per text will decrease the more you send.

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What Smart Associations Do Differently

Association Adviser

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S.

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