article thumbnail

How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

What It Costs: The two main costs associated with SMS marketing are the price per text and the price of keywords. Typically the price per text will decrease the more you send. As long as your campaign is well-executed, engaging and user-friendly, texting could be exactly what your integrated marketing strategy needs.

article thumbnail

Association Brain Food Weekly: 9.25.20

Reid All About it

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Chloe Richardson, rebooking expert, sales coach, strategy consultant and onsite process manager. Simple SEO Strategies for Associations. Tyra Warner, Esq.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

article thumbnail

Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. As Bill Anderson, president of the Associated Builders and Contractors of Georgia (ABC GA) explained, “You’ve got to put your ego aside.

Revenue 60