Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter?

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Recruit. ” Now, don’t forget to repeat: Recruit.

Texas 89

3 Ways to Use Social Media to Grow Membership


So for example, if you’re the Georgia Association of Educators, you could target people who live in the state of Georgia and work in public education. But to take that initiative up a notch and really get your members to spread the word about your association, consider creating a member recruitment toolkit. This post originally appeared on MC Talks. ——-.

Association Career Paths

Association Adviser

” Gabriel Eckert, CAE, a former agricultural journalist who heads The Building Owners and Managers Association of Georgia (BOMA), said the Certified Association Executive (CAE) credential has done a great deal to raise awareness of a defined career path in association management.

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

Mooc 75

How Smart Associations Grow Membership

Association Adviser

That’s led to membership growth in both recruitment and retention.” As Aubie Knight, CEO of the Independent Insurance Agents of Georgia (IIAG) , explains, “The insurance industry in our state is pretty much dominated by University of Georgia grads.

How to Design a Successful Mentoring Program

Association Adviser

Recruiting. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Stage 4: Recruiting. Eryn Underwood, Naylor Association Solutions.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Wendy Kavanagh, Georgia Society of Association Executives. Wendy Kavanagh, CAE, executive director of the Georgia Society of Association Executives: Our desired future accomplishments revolve around supporting emerging and less experienced professionals.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

We provided some member discount programs that chapters could adopt and some support at a high level through marketing materials and pieces chapters could use for recruitment. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Create the mission first; then build the organization. .

Ohio 83

What Associations Need to Know About Technology

Association Adviser

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). By Hank Berkowitz.

Nine Characteristics of Online Communities That Work

Higher Logic

Are you trying to recruit new members or retain existing ones? I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline.

Solutions for Your Membership Conundrum

Association Adviser

Specific benefits to the organization include: reduced turnover and recruiting costs, assistance in knowledge transfer from retiring workers to new workers and help for employees to gain skills and knowledge. AGC Georgia’s Dunham agreed. “I

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. He has provided leadership development programs, membership recruitment and retention consulting and assistance, and strategic planning facilitation for thousands of membership organizations around the world.

Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

It’s also a great member benefit and new member recruiting tool. As far back as late 2012 , BOMA Georgia’s Gabriel Eckert told us a that we’re relying too much on data and not enough on our own gut instinct and common sense. Hank Berkowitz, Association Adviser. It seems you can’t go to an industry or association conference these days without seeing Big Data somewhere on the agenda.