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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter? Post your comments below.

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Association Brain Food: 10.20.23

Reid All About it

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. More info/register.

Maryland 272
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Association Brain Food Weekly: 9.25.20

Reid All About it

Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Simple SEO Strategies for Associations.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 350
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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60
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Nine Characteristics of Online Communities That Work

Higher Logic

Different strategies will work for different communities. Are you trying to recruit new members or retain existing ones? Once you drill down on your strategy, you can start to create a plan for how to achieve it. Yikes, huh? Engagement is an indicator of a community’s health, but it's not a goal in and of itself. Act like it!

Georgia 120