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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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Empower association volunteers to boost member engagement

Nimble AMS

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Consider hosting a volunteer thank you party to celebrate their efforts.

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The End of Expertise and How Associations Must Adapt

MatrixG

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Some associations are partnering with peer organizations to push out messages and expand their reach.

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Lessons Learned from the Connect Marketplace 2020 Industry Event

SBI

Connect Meetings is an organization that provides innovative education and resources for event planners and suppliers. Innovative solutions to new protocols. It appeared that CDC recommended guidelines were being followed in this aspect. Innovation! This was both innovative and engaging. What Went Well?

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

I n a moment of crisis, innovation accelerates. This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. .

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well. If it’s social media, you may be risking their privacy.

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