Strengthening Member Engagement: Tips From an HR Consultant


Why do members join associations? As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. Online member profiles.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing.


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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Each member has something unique to offer. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: Guidelines.

Tuesday Buzz: Use Your Website to Boost Member Engagement

Associations Now

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention. One of the best ways to increase member engagement is through your website. A blog post from digital agency Pedalo shares a few ways to use your website to keep members invested and involved.

Why web accessibility is important and how you can accomplish it with Nimble AMS

Nimble AMS

Not all disabilities make it difficult for people to use the web, but it’s important to ensure there are no barriers that prevent interaction with association websites and member portals. Web accessibility standards help organizations meet the needs of all their members.

How to Create a LinkedIn Group for Associations


This is a valuable opportunity for associations to connect with members and prospective members. You’ll be the owner of any group you create, but you can also assign other members to be managers who can help manage your group. A targeted (but specific) group name more likely to draw prospective members. Rules set the tone for the group and should consist of clear, sensible guidelines. to Engage Association Members. >>

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication. Figure out when your members are most likely to open your emails. Ideally, your email should be sent when members are online and are receiving fewer messages so their inbox is cleaner.

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. It’s all about creating display ads to retarget website visitors who engaged with your content but didn’t take an action and convert. Think about your segments and personas of potential customers or members. When remarketing, it’s important not to overwhelm your audience with multiple options to engage with your ad.

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Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. For Jahn and TFI it’s about understanding those internal and external challenges and then engaging members to help build solutions and drive industry results. Regulatory Challenges Create Engagement Opportunities.

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Engage Your Members with a Book Club


Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. And what do you want your members to get out of it? Inform your members : Let members know about your book club to see who is interested. Struggling with member engagement? Read our guide, Why Member Engagement No Longer Means Face-to-Face.

Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

Petersburg, FL, provided an Xcellent platform for customers, employees and industry thought leaders to connect, engage, and grow. Thriving associations build on their strengths, concentrate their resources, and abandon the programs that are not delivering value to their members. Determine what your members’ needs are in order to understand how to collect and use data. Develop a Ladder of Engagement.

A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Wave hello to winter with?a new release of Nimble AMS

Nimble AMS

hot new member engagement tools with Winter ‘21 release. The journey to greater member retention, loyalty and growth, starts with boosting member engagement. With consistent member engagement, you not only grow membership, but you also increase event attendance, celebrate more legislative wins and propel your industry forward. We wanted to make sure that Nimble AMS customers could keep members engagement hot this winter with our latest release.

Membership Hack: Chapter Microsites

Associations Now

The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining IMA brand consistency. IMA’s chapter microsites are templated web pages that are easy for chapters to create and manage, consistent with brand guidelines. The chapter microsites serve as digital portals for member engagement, creating an IMA online presence that’s easier to navigate and search from anywhere around the world. “We

Strategies That Work When Launching a Member Council – Part 2 - Moery Company

Moery Company

In part one of this blog series, I made the case on why associations should consider launching member councils. 1 “Walk the Walk” on Being Member Driven. . An often-used cliché in the association world, being ‘member-driven’ can be a competitive advantage if executed appropriately. Through sub-committees and working groups, let members drive initiatives and an overall agenda they put into place. Rigid guidelines handcuff a group’s ability to get anything done.

Association Brain Food Weekly: 4.30.21

Reid All About it

They remind us why listening (without interrupting) is so important to the person talking and describe different methods for listening to your members and others in your professional community. Let’s Chat About Engagement Data (Data Analytics Network).

Association Brain Food Weekly: 6.11.21

Reid All About it

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development.

Association Brain Food Weekly: 7.24.20

Reid All About it

Quick hits before we get to the list of this week’s free education: 10 basic guidelines to minimize PDF usability problems. Fri 7/24 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

What Makes a Successful Community Manager?

Higher Logic

Understanding what your members want and need. No matter how hard you work, if you don’t understand what your members want and need, you’re going to have trouble cultivating a successful online community. It doesn’t matter how good your intentions are, if there’s a disconnect between you and your members, or your organization and members, building sustainable engagement will be an uphill battle. The guidelines serve several purposes.

Association Brain Food Weekly: 4.23.21

Reid All About it

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 5.16.16

Reid All About it

How do know when it’s smart to partner up on programs for your members? What are some guidelines for navigating affinity programs and partnerships? How can you uncover and make use of buried data to better serve your members? David Iams, Career, Member, and Professional Activities Manager, Institute of Electrical and Electronics Engineers – USA. What’s on your mind this week?

Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

Association Brain Food Weekly: 12.4.20

Reid All About it

Imagine you’re an association board member and you read this from the CEO: “If we keep doing what we are doing, we won’t be doing this for much longer. – Member ROI Simplified: Safeguarding Your Organization’s Future. How to Maximize Your Engagement in Industry 4.0.

Association Brain Food Weekly: 12.11.20

Reid All About it

MemberSuite shares nine ideas for member networking meetups that go well beyond the chat box at virtual conferences. Coincidentally, I saw people talking about this member need in the chat boxes at ASAE TEC. . More info/register (fee for ASAE non-members).

Helping Chapters be COVID-Proof

Mariner Management

Members will return that loyalty in the long run.”. Hold virtual meetings with leaders and/or chapter executives to share what your association is doing to support members and chapters. Make staff members from various departments accessible to offer advice and help on items such as ….

Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Having an editorial calendar also enables TSAE to engage members in calls for articles.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! – Member ROI Simplified: Safeguarding Your Organization’s Future. Tactical Actions to Drive Engagement.

Association Brain Food Weekly: 9.11.20

Reid All About it

9 things your association, chapter or chamber can do to help members improve their lives during this pandemic. Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 9.25.20

Reid All About it

Fri 9/25 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register (fee for non-MPI members). Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement.

Association Brain Food Weekly: 10.9.20

Reid All About it

Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS.

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5 Tips to Help Your Association Take Face-to-Face Training Online


Associations are looking to virtual options to help them adapt, but with time being of the essence, you may find yourself needing to ramp up quickly to keep members engaged and ensure business continuity. Make Experiences Engaging. Why it’s relevant for your members.

My Top 5 Blog Posts of 2013

Eric Lanke

In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012. I hope you plan to stay engaged in 2014. + + + This post was written by Eric Lanke, an association executive, blogger and author.

8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Led by Community Manager, Simona Ciampi, the American Association for Clinical Chemistry’s community, AACC Artery, encourages interactions among members with diverse scientific backgrounds, which fosters consistent new collaborations and fruitful discussions. Clinical laboratorians from across the globe engage with each other on topics such as clinical guidelines and best practices for patient care, allowing them to both further their professional education and network with their peers.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. ” Since the strategy has been in place, many HRW staff as a group engaging on Twitter has lead to impressive results.

Should Staff Be in Your Online Community?

Higher Logic

Although it’s tempting to leave staff out for simplicity's sake, or to have one token staff member and no one else, it’s better to include everyone in the community. Allowing your staff to be part of the community shows them firsthand how important it is for your organization’s overall goals, and helps everyone understand members or customers, even if they don’t work with them directly. Each staff member must understand how the community fits into the organization’s overall goals.

Make Ethics Support a Member Benefit

Associations Now

If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity. Ethical dilemmas can arise in any industry or profession, and while an association might have a code of conduct, ethical guidelines, or an ethics committee, the organization may not be the first place a member thinks to turn when facing a murky gray area.

Association Brain Food Weekly: 2.10.17

Reid All About it

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. – Incorporating Social Media into Your Member Outreach.

Association Brain Food Weekly: 2.10.17

Reid All About it

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. This CEOs-only lunch and discussion will focus on strategies to generate member engagement, increasing membership and non-dues revenue. – Incorporating Social Media into Your Member Outreach.

Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Member Engagement. Its messy, and constantly evolving, with only a handful of guidelines to afford enough structure to keep people grounded and more or less understanding what were trying to do. Ive never written these guidelines down before, and maybe I should. These programs should both serve the interests of our members and engage them in the process of their development and execution. I also use guidelines similar to the ones you posted.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees.