Tuesday Buzz: Use Your Website to Boost Member Engagement

Associations Now

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

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How to Create Engaging Online Discussions: 7 Tips for Community Managers

Higher Logic

If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. Most communities are already built around a certain subject, and that’s usually enough ground for initiating interactions between members. Engage immediately.

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Google Remarketing: 6 Tips for Advertising Success

Higher Logic

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. Think about your segments and personas of potential customers or members.

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Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

Association Relevance Despite Market Turbulence

Potomac Core

In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Slow Growth Creates Member Engagement Opportunities. Regulatory Challenges Create Engagement Opportunities.

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Top 5 Association Management Takeaways from Xperience2014

YourMembership Blog

Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Determine what your members’ needs are in order to understand how to collect and use data. Develop a Ladder of Engagement.

Membership Hack: Chapter Microsites

Associations Now

The Institute of Management Accountants uses microsites that chapter volunteers manage to drive online member engagement while maintaining IMA brand consistency. We were looking for user-experience consistency to benefit all members in all locations,” Stefanczyk says.

A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

What Makes a Successful Community Manager?

Higher Logic

Understanding what your members want and need. No matter how hard you work, if you don’t understand what your members want and need, you’re going to have trouble cultivating a successful online community. The guidelines serve several purposes.

Association Brain Food Weekly: 5.16.16

Reid All About it

How do know when it’s smart to partner up on programs for your members? What are some guidelines for navigating affinity programs and partnerships? How can you uncover and make use of buried data to better serve your members? What’s on your mind this week?

Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Having an editorial calendar also enables TSAE to engage members in calls for articles.

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My Top 5 Blog Posts of 2013

Eric Lanke

In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012.

8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Led by Community Manager, Simona Ciampi, the American Association for Clinical Chemistry’s community, AACC Artery, encourages interactions among members with diverse scientific backgrounds, which fosters consistent new collaborations and fruitful discussions.

Strategies That Work When Launching a Member Council – Part 2 - Moery Company

Moery Company

In part one of this blog series, I made the case on why associations should consider launching member councils. 1 “Walk the Walk” on Being Member Driven. . An often-used cliché in the association world, being ‘member-driven’ can be a competitive advantage if executed appropriately.

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

To support the champions strategy, Human Rights Watch incorporated broad guidelines in its s ocial media policy for staff to participate as their personal brands – tweeting as themselves versus an organizational or department brand.

Make Ethics Support a Member Benefit

Associations Now

If a member faces an ethical dilemma, does your association offer a helping hand? At the Institute of Management Accountants, ethical guidance is a critical member benefit and engagement opportunity. Do you provide a helping hand to members when they’re faced with ethical issues?

Should Staff Be in Your Online Community?

Higher Logic

Although it’s tempting to leave staff out for simplicity's sake, or to have one token staff member and no one else, it’s better to include everyone in the community. Each staff member must understand how the community fits into the organization’s overall goals.

Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Member Engagement. Its messy, and constantly evolving, with only a handful of guidelines to afford enough structure to keep people grounded and more or less understanding what were trying to do. Ive never written these guidelines down before, and maybe I should.

Intangibles Sell, Too

The Membership Blog

These “intangibles” are often overlooked when creating membership marketing or member engagement or member retention messages, but I think we’re missing some golden opportunities. We have a tendency to feel that we need to downplay those programs, products, or services that members can’t touch or feel. In most not-for-profit organizations, the concept of a “greater good” is one of the things that attracts members in the first place.

Association Brain Food Weekly: 2.10.17

Reid All About it

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. – Creating a Culture of Volunteer Engagement.

Association Brain Food Weekly: 2.10.17

Reid All About it

In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. Great landing pages increase the likelihood that visitors will join, donate, register or engage with your nonprofit. – Creating a Culture of Volunteer Engagement.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees.

Let’s Talk Programmatic

Association Adviser

Does this pixel and cookie placement put members’ personal information at risk? A: That’s a great question and a big concern for organizations who are working to keep their members’ information private. Second, it’s going to help you increase member engagement.

So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month.

This Week’s Association Membership & Marketing Jobs


The Enrollment Marketing Manager will develop and optimize digital recruitment communications utilizing CRM technology, update web and social media channels, and oversee the development of print collateral, adhering to brand and style guidelines.

Plan to Succeed in the Magazine Production Process

Association Adviser

These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.

Association Brain Food Weekly: 10.18.19

Reid All About it

I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback. Find out what your company needs to know about engagement (paid or otherwise) with these sites. Leading Member Engagement from the Outside-In.

Extend the Life of Your Event with Content That Lasts All Year

Association Adviser

1 communications channel for associations, with 90 percent of respondents saying they consider them extremely valuable for their members. But what is your association doing to extend the life of your meeting beyond those few days when your members are on-site and fully engaged?