How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.

By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 48% of Gen Zs have made a recommendation because they’ve heard good things about the product, service, brand, or company from a friend or family member. You’ve probably asked members to donate and volunteer their time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Strategies for Association Micro-Learning

GrowthZone

Why associations should offer micro-learning: Increase member engagement and retention. Anytime your association can solve a problem, you increase the chances of retaining that member. Improve member job efficiency. Provide a value-added service to members. Better understand where member knowledge falls short and create more assets to fill education gaps. Download the handbook now: Membership Renewals – The Secret Sauce Revealed.

Promote Your Community at Events

Higher Logic

It’s time for celebration -- and getting people online, engaging. Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Conference handbook, posters, slide decks, coasters, napkins—whatever you can get your hands on. Community Management Engagement

8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

Led by Community Manager, Simona Ciampi, the American Association for Clinical Chemistry’s community, AACC Artery, encourages interactions among members with diverse scientific backgrounds, which fosters consistent new collaborations and fruitful discussions. Clinical laboratorians from across the globe engage with each other on topics such as clinical guidelines and best practices for patient care, allowing them to both further their professional education and network with their peers.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. As you may know, the weekly Membership Hack column highlights great ideas from associations for maximizing time, money, and other resources while delivering outstanding value to members. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

Tips 75

Association Brain Food Weekly: 11.10.17

Reid All About it

Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Rather than robots thwarting personal interactions, AI technologies could prove integral to keeping our interactions with members valuable and relevant.”. Members can find information anywhere. Automating Member Engagement.

Book Review: Connecting to Change the World

Beth Kanter

Almost tend years ago, they co-wrote “Net Gains,” one of the first practical handbooks on building and working in networks for social change. Whether it is a network of organizations or individuals, the handbook provides a wealth of theory and practice on build, manage, and fine tune a network. How can social media be used to build high-quality connections, a motivating relationship between members and build trust and reciprocity?

When Members Vote on Dues

Associations Now

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. Most associations give members the right to vote on board members, bylaws changes, and mergers or name changes, and little else. Scott Woodhead, CAE, director of member relations, says the association puts its proposed dues increases to a member vote every two years.

Association Brain Food Weekly: 11.4.16

Reid All About it

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark.

Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric. Billhighway describes eight reasons that members don’t volunteer and provides solutions for all of them.

How to Create a Data-Sharing Partnership with Chapters: Part 1

Chapter Chat

National associations want to know what their chapters are doing so together they can avoid any overlap in benefits and, therefore, provide a better value proposition for members. Mitchell, CAE, senior director of membership and strategy at American Mensa, in the Component Relations Handbook. By sharing success stories, chapters can help each other improve operations and member programs, such as: Educational and social events. Engagement and communication tactics.

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. That is 100 new members we did not have to recruit!

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. Hear how to simplify the selection process and eliminate guesswork; activate performance, productivity, and profit; and empower happy, highly engaged employees and reduce turnover. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Presenter: Arianna Rehak, community engagement coordinator, Grit Marketing. Hear how to simplify the selection process and eliminate guesswork; activate performance, productivity, and profit; and empower happy, highly engaged employees and reduce turnover. If you were waiting, 2017 is the time to see how technology can make your events more efficient, engaging, and meaningful for both you and your attendees.