By the Numbers: Association Word-of-Mouth Marketing
GrowthZone
JUNE 21, 2019
Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. Get the Handbook>> See Also: Why Member Exit Surveys are a Must.
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