Nonmember Fees: A Not-So-Simple Decision
MAY 18, 2016
The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy. That much is clear, but the question of a reasonable nonmember price remains.