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The psychology of brand loyalty and online communities.

Disciple Media

Brand loyalty, by contrast, has very little to do with things like prices or discounts. Brands that establish a strong sense of belonging among their customers enjoy, on average, a three-fold increase in revenue over six years. In a time when our ties to technology have made it easier than ever to access information, there’s more talk of things like marketing automation and data analytics. And no, it’s not always the engagements that directly lead to revenue.

Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization.

Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization.