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Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Technology that was once bleeding edge has now come of age — seasoned, mature, and ready for you to implement. Host: NimbleUser.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Learn how to evaluate association management software based on important, often overlooked criteria; avoid hidden costs; and attract next generation thinkers and staff with a strong technology platform. Technology that was once bleeding edge has now come of age — seasoned, mature, and ready for you to implement. Host: NimbleUser.

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The psychology of brand loyalty and online communities.

Disciple Media

Brand loyalty, by contrast, has very little to do with things like prices or discounts. Brands that establish a strong sense of belonging among their customers enjoy, on average, a three-fold increase in revenue over six years. And no, it’s not always the engagements that directly lead to revenue.