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Nonmember Fees: A Not-So-Simple Decision

Associations Now

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. That much is clear, but the question of a reasonable nonmember price remains.

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MCI Sessions @ ASAE in SLC in August

GlowGlobally

Expanding into China: Strategy, Tactics and ROI. Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Developing a Global Marketing Strategy across Multiple Markets. Venue: Salt Palace, 250DEF.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization. 3 Strategies to Future-Proof Your Association. Hear how the National Business Aviation Association embraced innovation as an organizational strategy.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Discuss program components such as interviews, orientations, volunteer handbooks, and more, as well as the importance of managing risk for your program and your organization. 3 Strategies to Future-Proof Your Association. Hear how the National Business Aviation Association embraced innovation as an organizational strategy.

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The psychology of brand loyalty and online communities.

Disciple Media

But if we look at the way most businesses go about their marketing strategies, we’re still seeing most efforts being channeled into the top of the funnel – visibility, acquisition, and conversion. Brand loyalty, by contrast, has very little to do with things like prices or discounts. Are followers the same as engagement? .