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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116
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Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages. I'm not bragging.

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It’s a Great Time to Be a Young Association Professional: Erin Sevitz on Working Hard, Being Agile and Leaving Your Mark

Association Adviser

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. In college, I was part of the University of Florida Student Chapter of the American Marketing Association. IFMA Houston Service Center of Excellence © Aker Imaging.

Houston 83
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Monday Buzz: Why Business Principles Still Apply to Nonprofits

Associations Now

And there’s no better opportunity to launch this new campaign than during today’s Super Bowl in the energy capital of Houston, and in front of the largest audience possible.” Reaching the right people: Association Marketer tells us how to target qualified leads on social media. ” Other links of note.

Houston 40
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SCD Group: Best of the Week: 3 key topics for Association CEOs.

SCD Group

Issue 2: Should your association have a social media policy? Only about 40% of employers have formal social-media policies, according to a survey of 470 companies released this year by the Society for Human Resource Management. 8 Reasons Social Media Policies Backfire by Heather Bussing. James and Laura L.

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Don’t Manage Social Media Like the NFL

Associations Now

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. Saints50 pic.twitter.com/uJTaRWaV15.

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Introduction to Search Engine Optimization : Off Stage

Off Stage

Enter “ Search Engine Optimization ” Simply defined, SEO (Search Engine Optimization) is a fairly sophisticated marketing process which allows a website to gain higher rankings in search engine results. Put a consumer property search on the website like the Houston Association of REALTORs. Association Marketing.

Houston 40