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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Member Retention Strategies For Professional Associations

Association Analytics

This is where establishing strong member retention strategies comes into play. Standardize retention calculation: It’s difficult to tell how strong your member base is at any given time if there’s no standardized method for counting it. This is critical for proper analysis and strategy refinement.

Strategy 169
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How to Use Data to Drive Your Content Strategy

Association Analytics

Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. As you start this process, make sure to be deliberate, careful and comprehensive in gathering the information. Use data to help build your content strategy. Take action with your data.

Content 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

For some, it might feel like a continuation of the past three years – learning how to adapt, shift priorities, and engage with members in different ways. This proactive strategy will definitely help set your association apart in such a busy world! For others, 2023 might be a year of major growth and expansion.

Revenue 320
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Future-Proof Your L&D With New Tech and Gamification

Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology

Karl Kapp, you'll learn how to make intelligent, informed decisions for your organization's future by looking to the convergence of technology, learning, and business needs.

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Information + Integrations = Power for Associations. Here’s Why.

Higher Logic

The post Information + Integrations = Power for Associations. Find out how to make your member data more useful for your association with software integrations between your AMS, online community software, and marketing automation platform. The post Information + Integrations = Power for Associations. Here’s Why. Here’s Why.

Software 296
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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. So how do you make a Fresh Start? Those attendees willingly shared their information thanks to a unique ask and compelling offer.

Strategy 169