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Association Brain Food: 12.15.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Host: Volunteer Managers of Central Iowa Fri 12/15 at 4 p.m.

Iowa 256
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272
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Association Brain Food Weekly: 6.18.21

Reid All About it

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

LMS 369
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Serving Your Professional Community for Impact

Association Adviser

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. I worked for a company in Boston for years before transferring to another publishing company in Iowa, which was short-lived because of mismatched expectations.

Boston 62