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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. Tue 12/1 at 12 p.m.

Las Vegas 369
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Association Brain Food Weekly: 1.8.21

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Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Jodi Harris, Content Marketing Institute ). Ann Handley ).

Las Vegas 370
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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

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Association Brain Food Weekly: 2.19.21

Reid All About it

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. – How to Become a Better Boss. Quick hits.

Revenue 322
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Association Brain Food Weekly: 7.21.17

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Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Host: American Marketing Association. Learn how to be prepared to negotiate additional goods and services. Duration: 1 hour. 1 CAE credit.

Las Vegas 231
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Association Brain Food Weekly: 10.12.18

Reid All About it

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170
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#ASAE17: Leadership Lessons from The Streets, The Jail Cell, and The Kitchen

Associations Now

Chef Jeff Henderson’s life trajectory wasn’t always pointed toward the kitchen—though he has manned the stoves at the Bellagio and the Ritz-Carlton in Las Vegas. He built relationships with inmates who had come from Wall Street who recognized his intelligence and taught him how to lead and market himself.