Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. The post How to Create a Culture of Learning at Your Association appeared first on WBT Systems. 58 percent more prepared to meet future demand.

How To 155

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Associations Now

NOVEMBER 17, 2019

The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area. The American Society of Association Executives, based in D.C.,

Cleveland 103

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Higher Logic

JUNE 11, 2019

We know that it can be challenging to keep the conversation going after the party is over, so take a look at practical tips on how to use events to increase online community engagement. Gathering behavioral data within your community can also help you understand how users interact with your content, like which event pages they’ve browsed.

Conference 218

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Procrastination. Caputo, J.D. moderator), La Roca Consulting and AMC Source Mon 8/14 at 8 a.m.

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Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Here’s how to dig deep and gather the insights that will shape your course. Diverse formats: Plan videos, quizzes, assignments.

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AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Monday, July 25, 2011.

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Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. By developing this program we’re learning through experience, coming up with best practices on how to build an advocacy program from start to finish. How about marketing?

Team 149

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Providing resources to chapter leaders.

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Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Learn how to establish, administer, and evaluate an effective mentoring program. More info/register (ASAE Marketing Professionals Community). But the question is: what kind?

LMS 266

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Higher Logic

NOVEMBER 16, 2015

How can you make it easier to browse through pages and discussions? Are there any roadblocks that make it difficult for people to search the library or past discussions? They want to quickly understand what you do, what the site is for, how to access important information and contribute to conversations.

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Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. If your AMS partner doesn’t offer one, he shares tips for how to create a users group yourself and get the most out of it. Website RFPs. More info/register. 1 CAE credit.

LMS 266

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Higher Logic

MAY 1, 2020

You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation. This is access and connection.

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. B2B content marketing predictions and trends for 2019.

Email Marketing 174

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library. They strive to invest in ideas that can make a true impact.

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Reid All About it

JANUARY 5, 2024

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

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WBT Systems

APRIL 25, 2017

Associations around the world face a common challenge — how to remain relevant and expand their footprint in their particular domain. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. Membership is open to U.S.

LMS 252

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Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Carole knows how to give those “cool cats and kittens” what they want. You want to know how many the World Wildlife Fund, with over 6,000 employees, has posted? Let’s start with a bit of background.

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AssociationChat

JUNE 7, 2022

Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. How-To Guides. 10 Common Myths Debunked.

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Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. How to f ix it: Get your members engaged. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

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Association Adviser

JANUARY 2, 2019

We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We The post How to Start or Grow Your Online Career Center appeared first on Association Adviser. Consider investing in a new position or team to manage your growing career center. “We

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AMR Management Services

JUNE 26, 2012

How to create a memorable recognition and awards program for your association. An association will want to keep top of mind how to publicize the program in order for the association and the award recipients to gain the most benefit. Look into creating an Awards Program Marketing Tool Kit site for easy downloading of the tools.

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EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing.

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.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification. Just what we missed in 2022!

Technology 88

Technology Review Innovation Library 88

Disciple Media

MAY 29, 2020

Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base. But now you’ve got to figure out how to actually go about it.

How To 36

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Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 316

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HighRoad Solution

SEPTEMBER 25, 2020

You have data about how your members engage with programming, data about how visitors use your website, and data about membership renewal and attrition. Your AMS, your CMS, your marketing automation platform, and your email automation platform, just to name a few, all hold critical data. LMS, EMS, etc.).

Library 60

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Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content. How do you decide what to give away? Freemium content can refresh your marketing materials.

Content 107

Content Strategy Library Newsletter 107

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. They’re introduced to the Higher Logic Users Group ( HUG , our internal online community), the resource center, and briefed on how to contact support.

Software 159

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AMR Management Services

JUNE 15, 2011

Content Marketing: A Practical Approach for your Association. A Practical Approach to Content Marketing for your Association. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Content 64

Content Marketing Kentucky Library 64

AMR Management Services

JUNE 4, 2012

How to Start an Association. This will get you through year one covering staff costs and marketing expenses. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

How To 64

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Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Forj

JUNE 15, 2021

Deb shares how she worked to understand the essentials of what to implement and how to prioritize her organization’s digitalization. This platform is described as a “one-stop source for digital education”, and it’s a growing library of veterinary CE courses, webinars, and podcasts.

LMS 91

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Higher Logic

JULY 11, 2017

This highlights just how important your existing customers are to growing your business. Understanding what makes them tick and how to keep them engaged and purchasing is key to long-term success. Email, even sales and marketing email, isn’t dead. That’s not a static task. Send Targeted, Automated Upsell Emails.

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