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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. Need some inspiration to get started?

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. But YPs are hungry to get ahead.

Association Brain Food Weekly: 6.25.21

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Billhighway explains what to do with benchmarking data you collect from chapters. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Four questions to help vet your content ideas. Subscribe to Blog via Email.

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Association Brain Food Weekly: 6.18.21

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WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. A terrific idea to steal!

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Association Brain Food Weekly: 3.12.21

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Pay special attention to the four philosophies on the AMS’ role in the association tech stack, and the pros and cons of each. This investment can produce great returns to retention and revenue.”. I’d love to see ASAE explore this issue and provide support if there’s a need.

Association Brain Food Weekly: 3.26.21

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Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Olga Khazan at The Atlantic gets right to the point.

Association Brain Food Weekly: 9.11.20

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WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. LMS/CRM integration.

Association Brain Food Weekly: 1.10.20

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But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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Association Brain Food Weekly: 4.30.21

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McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. I think one had an AMS, CMS, and LMS project on the horizon.

Association Brain Food Weekly: 2.12.21

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They urge associations to stop living in limbo and start planning virtual events for 2021. In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”. Todd Tolbert, CAE, encourages associations to keep plowing forward and embrace change.

Association Brain Food Weekly: 2.5.21

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The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. How to check for inclusive language in Microsoft Word.

Association Brain Food Weekly: 10.9.20

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It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS. to 6 p.m.

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Association Brain Food Weekly: 12.18.20

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Welcome to the last Association Brain Food of 2020. I’m sharing more reading recommendations than usual because I’m hoping you’ll have time during the holidays to catch up on your reading. How are your chapters really doing? No, not too good to be true. Marketing.

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Association Brain Food Weekly: 10.4.19

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When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it.

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Association Brain Food Weekly: 4.11.16

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If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Now, back to what you came here for—what kind of webinars are going on next week? Most webinar hosts send a link to the recording to all registrants. Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters.

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Association Brain Food Weekly: 3.8.19

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The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Association Brain Food Weekly: 1.11.19

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The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Web Courseworks Associations

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Let’s dive in to find out.

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Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! How to connect with the co-workers you’re missing. What to do? Host: Marketing General Inc.

Association Brain Food Weekly: 4.18.16

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Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! EDT*- Recruiting and Retaining Talent (Virtual Lunch). You will come away with some actionable insight to keep your organization moving forward.

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Association Brain Food Weekly: 4.18.16

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Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! EDT*- Recruiting and Retaining Talent (Virtual Lunch). You will come away with some actionable insight to keep your organization moving forward.

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Association Brain Food Weekly: 11.6.20

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At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Good eats—skip down to the list of free webinars if you prefer take-out.

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Association Brain Food Weekly: 1.18.19

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The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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Association Brain Food Weekly: 8.21.20

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Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Association Brain Food Weekly: 3.1.19

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On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. How’s your association’s relationship with your chapters? Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. I’m starting to feel old.

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Association Brain Food Weekly: 10.27.17

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The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Recruit and Retain Millennial Members.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. So you know who to invite again.

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Social Learning: Creating Community Around Learning

Fonteva

It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? Now that you have started to build a sense of community with your users it’s time to start using community software.

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Association Brain Food Weekly: 8.14.20

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I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. I also added some barbecue sauce to the mix.

Association Brain Food Weekly: 12.13.19

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The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. We still have a long way to go.

Association Brain Food Weekly: 4.12.19

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The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ).

Association Brain Food Weekly: 8.28.20

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The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. You want to be indispensable to your members?

Association Brain Food Weekly: 6.30.17

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So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins. Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. Invite them to participate in a ten-day online learning challenge that teaches them the basics. Please add anything I missed to the comments.

Association Brain Food Weekly: 4.11.16

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If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Now, back to what you came here for—what kind of webinars are going on next week? Most webinar hosts send a link to the recording to all registrants. Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters.

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Association Brain Food Weekly: 9.29.17

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DelCor’s Loretta DeLuca, Gretchen Steenstra, and Kathleen McQuilkin had a chat with Personify CEO Eric Thurston to get the deets. HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. Marketing automation software is no longer a ‘nice-to-have’ technology.

Association Brain Food Weekly: 11.9.18

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Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities. It’s not too late to implement some of the advice provided by Fíonta on their blog. WBT Systems explains how they work, how they benefit your association and members, and how to get them going.

Association Brain Food Weekly: 11.24.17

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But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade.

Association Brain Food Weekly: 7.21.17

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Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.