Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew.

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How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. We want companies to address us by name in the communications they send us. Need some inspiration to get started?

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. But YPs are hungry to get ahead.

New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs.

Five Tips for Motivating Physician Learners

Web Courseworks Associations

As consultants and providers of learning technology to organizations that do CME (continuing medical education) and GME (graduate medical education), we’re often faced with this question: why is it so hard to get physicians to pay attention to (a given client’s) learning? They have little time, they can usually find most information they need, and they often work at institutions that already provide free access to incredible information resources.

Association Brain Food Weekly: 9.11.20

Reid All About it

WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Check out these 14 ways to spark FOMO with your virtual conference from MemberSuite. LMS/CRM integration.

Association Brain Food Weekly: 10.9.20

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It’s like, ugh, back to this messed-up reality again—thank goodness I love my work, I tend to bury myself in it these days. Billhighway explains how some association chapters are engaging early-career members. Luring members/customers to your LMS. to 6 p.m.

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Re-Energize Online Learning for Members

WBT Systems

If you have been providing continuing education programs or professional development training via your website or learning management system, but your members don’t seem to be interested in the training you are offering, how can you re-energize online learning for members? If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair! How to Really Involve Learners.

Association Brain Food Weekly: 4.11.16

Reid All About it

If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Now, back to what you came here for—what kind of webinars are going on next week? Most webinar hosts send a link to the recording to all registrants. Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters.

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Association Brain Food Weekly: 11.6.20

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At some point in 2021, associations will switch from virtual-only conferences to hybrid conferences. Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Good eats—skip down to the list of free webinars if you prefer take-out.

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Association Brain Food Weekly: 10.16.20

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Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! How to connect with the co-workers you’re missing. What to do? Mon 10/26 from 1 to 5:30 p.m.

Association Brain Food Weekly: 1.10.20

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But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. Many states here are starting to enact similar legislation and it’s only a matter of time before the feds follow suit. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis.

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Association Brain Food Weekly: 10.4.19

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When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it.

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Association Brain Food Weekly: 3.8.19

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The weekly list of free educational events and resources for the association community… Don’t keep your association’s technical savvy and systems all to yourself. Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs.

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Association Brain Food Weekly: 1.11.19

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The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Association Brain Food Weekly: 8.21.20

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Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Want to get new ideas for your association?

Association Brain Food Weekly: 3.1.19

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On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. How’s your association’s relationship with your chapters? Another way to improve your relationship with chapters is to help them grow their membership. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. I’m starting to feel old.

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Association Brain Food Weekly: 8.28.20

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The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. You want to be indispensable to your members?

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. There’s a lot riding on your association’s next event, so how can you get the most out of it? . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. So you know who to invite again.

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Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! EDT*- Recruiting and Retaining Talent (Virtual Lunch). You will come away with some actionable insight to keep your organization moving forward.

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Association Brain Food Weekly: 4.18.16

Reid All About it

Here’s how dedicated I am to this conference for association execs. on Thursday “morning” to catch a 5:30 a.m. flight to Orlando. I intend to be chipper throughout the day thanks to intellectual stimulation, excellent company, and modest amounts of caffeine and B-12. Hope to see you there! EDT*- Recruiting and Retaining Talent (Virtual Lunch). You will come away with some actionable insight to keep your organization moving forward.

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Association Brain Food Weekly: 8.14.20

Reid All About it

I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Sessions are available on-demand until August 31, so we have less than 19 days as I write this to watch any sessions of interest. I also added some barbecue sauce to the mix.

Association Brain Food Weekly: 10.27.17

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The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Recruit and Retain Millennial Members.

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Association Brain Food Weekly: 4.12.19

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The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. How to Lead Enterprise Agile.

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Association Brain Food Weekly: 4.11.16

Reid All About it

If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. Now, back to what you came here for—what kind of webinars are going on next week? Most webinar hosts send a link to the recording to all registrants. Learn what LMS features create a unified learning experience, how a LMS benefits learners and staff, and why that matters.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Association Brain Food Weekly: 6.30.17

Reid All About it

So, yes, it’s just a matter of time before one of your employees makes a huge mistake and exposes your entire network to ransomware or one of its evil cousins. Prepare your association for the inevitable ransomware attack , say the guys at DelCor Technology Solutions, and, of course, they tell you how. Invite them to participate in a ten-day online learning challenge that teaches them the basics. Please add anything I missed to the comments.

Social Learning: Creating Community Around Learning

Fonteva

It’s easy to talk about the benefits of wrapping social features around more traditional courses and education initiatives but how does it all really work? Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. Then invite attendees and your speaker/instructor for a follow up Q&A to happen in the community.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. I know of at least one AMS company that assigns a Customer Success Manager to each of their clients.

Association Brain Food Weekly: 9.29.17

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DelCor’s Loretta DeLuca, Gretchen Steenstra, and Kathleen McQuilkin had a chat with Personify CEO Eric Thurston to get the deets. HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. How to Strengthen Your Negotiation Skills.

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon.

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Association Brain Food Weekly: 11.24.17

Reid All About it

But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. When a technology project comes to a close, you want it to be done, over, finished, let’s move on. But, Diane Stoner at DelCor Technology Solutions strongly recommends doing a retrospective before memories start to fade.

A New Perspective on Work

Association Success

Is your association ready to maximize the growth opportunity that the changing freelance economy presents? As you might guess, our risk-averse community has yet to fully embrace this new phenomenon. In my own consulting experience, some groups are taking a proactive approach and others have yet to react. The organizations that are lagging behind are either unaware or unable to understand how this transformational change might impact their operations.

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Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities. It’s not too late to implement some of the advice provided by Fíonta on their blog. WBT Systems explains how they work, how they benefit your association and members, and how to get them going.

Association Brain Food Weekly: 1.20.17

Reid All About it

to 5 p.m. A Community Manager of the Year award with a prize valued at over $1,000 including a complimentary registration to the CMX Summit, roundtrip airfare on Southwest Airlines and a $500 travel stipend. I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. I’ll be happy to feature it as long as it’s not too product-centric.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting.

Association Brain Food Weekly: 5.1.20

Reid All About it

Here’s a pair of posts about a virtual event format I’ve only recently come around to. I must admit, I was a skeptic about using an avatar to attend an event in a virtual world. If we are looking to affirm our associations are dynamic, meaningful homes for connection and community, it is time to start looking further forward and creating elevated connection experiences.”. 20 great questions to ask right now instead of “How are you doing?”

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.