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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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Strategies to engage Gen Z with your continuing education program

Crowd Wisdom

To engage Generation Z with your continuing education program, you’ll first need to better understand the generation. Read our blog for helpful insights into Gen Z learners, discover what makes the generation unique, and learn how to increase engagement with this important group. Who is Gen Z? Online social community.

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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Distraction is an occupational hazard for all of us. Gen Z education. Member recruitment. Staff meetings.

Revenue 256
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What is a marketing plan & five steps to write one

Freestone

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Continue reading for helpful marketing planning strategies. Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word.

Maryland 272
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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. And, unlike social media channels, your association controls the app.

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How to Continue the Conference Learning Experience

WBT Systems

They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. Host the post-conference learning experience on your association’s learning management system (LMS) so you can take advantage of its tools and introduce attendees to other learning programs.