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How to Reset Your Board Diversity Efforts

Associations Now

Recent reports suggest that efforts to diversify boards are wobbling. Meanwhile, another report finds that Latinos have been shut out of the boardrooms of major corporations. As board expert Julie Daum told the Los Angeles Times last month: “Are we going to say, ‘I’m blond. How to do that? How to do that?

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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. How Your Organization Can Stay Relevant.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged.

Arlington 266
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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The decision comes at a critical time for the organization, which represents writers. “We

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LinkedIn Is Searching for Younger Members, Too

Associations Now

In an April article on the phenomenon, BuzzFeed reporter Charlie Warzel notes the divide between younger and older users on the network. Christina Allen, LinkedIn’s director of product management, told the Los Angeles Times that the network could offer something truly unique.

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Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. Have a safe trip to Los Angeles. One of the top ways reported in out Benchmarking research for people to find out about an organization was from word of mouth. booth number 500.