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Daily Buzz: Wanna Make a Marketing Splash? Bring in a Celebrity

Associations Now

The Los Angeles Tourism & Convention Board has found an unexpected spokesperson—punk rock icon Henry Rollins. The Los Angeles Tourism & Convention Board has recruited Henry Rollins to host a five-part video series about the city, Pitchfork reports. Also: what your organization can do to stay relevant.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

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LinkedIn Is Searching for Younger Members, Too

Associations Now

Though the tools on LinkedIn should be useful for budding careerists and recent grads, Warzel writes that the problem simply might come down to the “cool” factor: “For many younger users, LinkedIn is a place where they’re unlikely find a familiar face—an alienating club of people who remind them of, if anything, their parents.”

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Association Brain Food Weekly: 3.11.22

Reid All About it

If you want to think like a futurist , Michelle Russell at PCMA Convene talked to several members of the Association of Professional Futurists about how to become anticipatory rather than reactionary. Come take a journey through the world’s most powerful B2B platform and learn how to go from passive observer to active participant.

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