Association Freak
MARCH 26, 2021
We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Rightly so. Appeal to Self-Directed Consumers.
Reid All About it
JULY 17, 2020
Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.
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Reid All About it
APRIL 2, 2021
MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. Hybrid conferences. Educational coaches. Quick hits. Stan Garfield ).
Reid All About it
JULY 24, 2020
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.
Associations Now
FEBRUARY 6, 2017
Through an initiative to help people eat healthier, Louisiana restaurants can be recognized as “WellSpots” with nutritious items on their menus. Louisiana is known for good food—but not necessarily food that’s good for you. Harris explained, “When a restaurant says no, they are limiting their market capacity.
Reid All About it
MARCH 27, 2020
WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. Billhighway explains how to help chapter leaders with virtual governance and volunteering. Fri 3/27 at 12 p.m.
Association Adviser
JUNE 29, 2016
What our members tend to have in common is that they’re strong entrepreneurial personalities who work in a very challenging market. . Long story short, AGC hired me at age 24 to run a chapter in Louisiana. I was pretty up to speed when I got back to the Louisiana chapter office for my first job. Fast forward to today.
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