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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. In other words, writing educational blogs is good for your business and content marketing strategy.

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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

Why is an online community better than a conference or a members-only magazine? A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Isn’t there a cheaper option? Gather the Hard Data.

Strategy 168
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3 Association Growth Strategies

Potomac Core

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. SEPA is all about helping members determine how to best drive future outcomes. Time is not our friend.”

Strategy 164
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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. You can add magazines and websites too, which is how I found the Cook’s recipe. Leave with tools you can use today to build a strategy that best fits your organization. More info/register.

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference revenue business model falls short on one or both of these benchmarks, your sponsorship strategy is in need of a turnaround. Take a page from how a restaurant menu is organized into appetizers, salads, entrées, and desserts. The post How to Turn Around Your Sponsorship Revenue appeared first on Velvet Chainsaw.

Revenue 72
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: How to measure the impact of content. How do you decide what to give away? MORE: 4 trends to adopt for an effective member strategy.

Content 107