Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members? This all sounds great – but how does it look in practice?

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

LMS 369

LMS Certificate America Committee 369

Achieve

DECEMBER 8, 2022

nonprofit marketing. , marketing videos that illustrate your nonprofit’s mission. Ask for followers to tag you in their posts about your nonprofit, then share those posts on your main accounts. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it.

Social Media 52

Social Media How To Newsletter Content 52

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. How to Calculate Your Member Retention Rate.

Recruiting 212

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Nimble AMS

JULY 28, 2022

Keep reading to learn both why and how to adapt a flexible IT budget to transform technologically for the better. . An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. Watch now.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. With the right tech infrastructure in place, it’s time to start thinking about how to best use your events to engage and reach members. More on this in the next section.

Tips 201

Tips Software Recruiting Recruitment 201

Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. I define and see the impact of digital transformation for associations using three main pillars. And you understand how it impacts your view of companies and organizations. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? On the Event Garde blog, she explains what’s gone wrong for many associations and how to fix it. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Get on board!

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

NOVEMBER 6, 2020

Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Presenters: Andrew Pearson, Chief Marketing Officer, Socio.

Revenue 195

Revenue Content Resources Strategy 195

Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. Adaptations of this type of system could solve one of the main issues deaf people encounter when presentations are signed: In order to see the signing, audience members must take their eyes off the speaker and any presentation materials,” she says. Content Marketing, ROI, and Time.

Content 94

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Reid All About it

OCTOBER 1, 2021

He identifies “four main Ego Stories that seem to be especially prevalent these days in informing who gets suckered into which particular conspiracy.”. ” Contrarian marketing common sense. Learn how to create authentic engagement using real video content. Why Most eLearning Fails: How to Create eLearning That Gets Results.

LMS 195

LMS Conference Technology Content 195

Mariner Management

JUNE 30, 2021

In The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we posit that it’s all about culture. The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture.

Maine 62

Maine Technology Social Media Strategy 62

Reid All About it

JULY 17, 2020

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. 5 virtual conference pricing strategies.

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

MARCH 11, 2016

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. Location: Marketing General, Inc. PCMA members only, I believe.). Wed 3/16 at 1:30 p.m.

Raleigh 150

Raleigh Case Study Project Revenue 150

Association Freak

JULY 26, 2022

How Many Associations Get Engagement Strategy Wrong Many associations are getting member engagement strategy wrong, despite a wealth of data proving that the best way to improve retention is by focusing on engagement, especially early in the membership cycle. There are three main things. This is empirically untrue.

Member Engagement 72

Member Engagement Recruiting Recruitment Strategy 72

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Higher Logic

MAY 17, 2016

Let’s take a look at how to do that well. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Blogging is writing with a dual purpose.

Tips 185

Tips Content Education Social Media 185

Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. If you ask a room full of membership leaders how their growth is going, you’ll likely hear mixed reviews. But most will agree that recruitment and retention feels tougher now than ever before. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MARCH 10, 2017

and 5 p.m.) – The 7 Deadly Sins of Productivity: The Hidden Habits Undermining Your Performance (and How to Change Them). Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Mon 3/13 at 11 a.m.*

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn how to craft the perfect pitch. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Many people include a link to the job board on the home page, often on the main navigation. Explore Influencer Marketing Tactics to Promote Your Members. “Influencer marketing” isn’t just for large brands on Tik-Tok.

Directory 52

Directory Social Media Video Discount 52

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. Join this mastermind session to learn how to improve your sales techniques and build better client relationships to drive growth and profitability along with the proven 5-step sales method: the DEBUT model.

Social Media 52

Social Media Cost Strategy Team 52

Optimist Consulting

AUGUST 28, 2014

As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals? The main advantage that the telephone offers is the ability to personalise every engagement and even more crucially, to have a two-way conversation. Why use the telephone?

Case Study 100

Case Study Recruiting Recruitment Maine 100

Association Success

JULY 23, 2018

A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Once you’ve answered the main question as to why you are rebranding, there are some additional questions to ask: What problem are we solving? Conduct market research. So where do you start? Expand an industry base.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Reid All About it

MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. 1 CMP credit. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue is any funding your organization receives from sources other than your main membership dues. A big plus: it can also help with your recruitment efforts. This benefits the employers, as they can cast a wider recruitment net to a targeted group of professionals within their industry. What is Non-Dues Revenue?

Revenue 98

Revenue Tips Certificate Social Media 98

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52