How to Leverage Social Media for Successful Marketing and Membership Recruitment


Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI.

How to Motivate Around Mission

Associations Now

Roles at associations are in constant flux, which makes it harder for leaders to assign roles. Freeing staff and volunteers to express their own passions around the job can help. People come to work for relationships, personal efficacy, and a sense of purpose.”

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You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

Velvet Chainsaw

You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved. And how to avoid shutting down your attendees’ PFC. The Powerhouse Portion According to author Erika Garms , the PFC is a fascinating section of our brain.

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. It’s more convenient for members too, with no forms to complete or the possibility of delays.

Case Study: Membership Sales Success – Association Hustle Podcast Episode 222

Moery Company

Want to learn how to experience extraordinary growth when it comes to you association’s membership sales? Listen in to this week’s episode as JP Moery divulges five proven ways that you can do just that. We’d love to connect with you.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Association Brain Food Weekly: 1.10.20

Reid All About it

But if you are, or even if you’re not, you might like this story about a professor who asked his students to try an experiment: turn in their cell phones for nine days and write about living without them. One way to cut through information overload is to see what other people are reading.

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5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.

Best Practices for Developing and Launching Member Councils – Part 1 - Moery Company

Moery Company

A common theme most associations wrestle with is the question of how increased engagement can lead to renewal and acquisition growth. The following illustrates why councils can be a significant strategic ‘play’ and, Part 2 will touch on how to launch with success.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. What problems are they trying to solve?

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

How are you segmenting your members? Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts. Are You Paying Attention to Your Members' Interactions? This all sounds great – but how does it look in practice?

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

Association Brain Food Weekly: 3.14.16

Reid All About it

Most webinar hosts send a link to the recording to all registrants. Rebecca Achurch joins Association Chat to make project management more…er, manageable. Learn how to present a business case to your leadership for adding digital events to your offerings.

ASAE Reveals 2020 Gold Circle Awards Winners


With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. To join the virtual celebration use [link].

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. 1.What do you need to promote across the year? How can you promote these product/service lines? Who do you want to communicate to?

Feeling the Burn(out)

Higher Logic

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. Resistance to social technology in their organization. How do you know you’re burning out?

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Association Brain Food Weekly: 3.10.17

Reid All About it

How often do you find yourself doing something that’s at odds with what’s best for you? Something you do to check out and ignore what the best truest part of you would do. DelCor explains what they need to know and provides some solutions in case they don’t.

Building Inclusive Online Communities

Higher Logic

How might your perception of me be shaped by that one piece of information? How implicit bias affects communities. And, since we’re each getting millions of bits of information a second but can only consciously process about 60 bits , no one is immune to snap judgements.

Is your membership organisation’s board digitally savvy?

Optimist Consulting

I recently read a great new document, Making digital work: 12 questions for trustees to consider , which contains useful guidance on what your non-profit board should be thinking about when it comes to digital. They are also likely to bring digital expertise from their daily job.

The Art and Science of Building a High Performing Team – Part 3


We all want to be successful. No matter what field we are in – athletics, academics, social work, or finances – we feel good when we meet goals and contribute to the wins of our overall organization. Your intuition might tell you to delegate tasks based on people’s strengths.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. I’ll be happy to feature it as long as it’s not too product-centric.

Membership Hack: Conference Buddy System

Associations Now

The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff. How to hack it? Tweet it using #MembershipHack or send it to “We

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Association Brain Food Weekly: 3.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective. It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Daily Buzz: How Tech Can Improve Meeting Translation Services

Associations Now

To participate in your conference, some attendees might require translators. For example, an AI tool from Google, nicknamed Translatotron, stands to break down barriers between attendees who speak different languages, while also providing planners with less costly translation services.

Blogs that work.and spread

Higher Logic

Let’s take a look at how to do that well. If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. It’s not enough to be useful.

More Than a Logo Change: Rebrand Reflections

Association Success

A step-by-step guide to a successful rebranding process. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. There are a series of questions to ask when undertaking a rebranding effort. But the first and most critical question to ask is WHY? Some responses may be that a rebrand is to: Reflect a new member base. Who are we talking to? Define what you want to achieve at the start of your rebrand.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Keep this in mind when trying to reach your busy members. How do your association’s metrics stack up?

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Back to The Future: Associations in 2010

Portage Group

Together in a fun and interactive format, we will explore the landscape of associations today and discuss what trends will shape the sector in the years to come. Future associations structures will be flatter so as to be more accessible, responsive and nimble. How have you adapted?

Thanks For Playing: Meme Time: Changing the World in 2012

Thanks For Playing

skip to main | skip to sidebar. Maddie Grant has thrown down the gauntlet of the first meme challenge (that Im aware of) of 2012: How am I going to change the world in 2012? How *are* we doing on D&I in associations? On to the tagging: KiKi LItalien.

Tuesday Buzz: Fresh Google Voice Updates

Associations Now

Also: How to host a conference across different locations. It’s been five years since Google made noteworthy changes to its Google Voice app, but this week the platform received a fresh coat of paint and more. ” People may find the new inbox easier to use.

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Social Media Measurement Resources for Associations

Mizz Information

I am in no way a data or analytics guru--I couldn''t even play one on TV-- but I do know where to turn to learn that stuff. Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR.

Study: True Believers Get Ahead at Work

Associations Now

It’s very important at a nonprofit organization, even though you’re working for the greater good, you still have to be business-savvy and you still have to know how to push the mission forward. There has to be a blend of both,” she said. “It’s

Groups Join Forces To Improve Veteran Hiring and Retention

Associations Now

The SHRM Foundation and the National Association of Veteran-Serving Organizations are marshaling their expertise on HR and veterans issues to improve veteran employment. For many veterans, the transition from military to civilian employment is difficult.

A Welcome Role for the Membership Committee

Associations Now

One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for members, volunteers, and the association alike. At the committee level, though, there seems to be no hard and fast rule.

Association Brain Food Weekly: 3.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Did I talk to these people? The rest of you, if you want to know what life is like on the wild and wooly side, this one’s for you too. How to Hit the Ground Running After Your Event.

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Dissociation: Associations and the Reality of Irrelevance


I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. I didn’t even know to look for one. As someone entering the workforce, without being told of an association to join, I started connecting with people myself.