Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

Smooth The Path

JANUARY 28, 2020

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real.

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

OCTOBER 13, 2017

Russell McCullough at DelCor Technology Solutions shares several new approaches to security training that will make your staff sit up, pay attention, and actually enjoy learning how to be safe online. In this interactive discussion, we’ll explore how to determine what tool to use and how to strengthen and develop underused tools.

DC 150

DC Washington Content Tools 150

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Learn how multiple organizations are using?good

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

JUNE 3, 2016

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way. .

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Reid All About it

JUNE 10, 2016

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. 1 CAE credit. 1 CAE credit.

System 150

System millennials Member Insights Recruiting 150

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Learn how to spread your great ideas and get them acted upon.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Strategy development and facilitation are not the same thing.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Let us say we know the answers to these questions.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need.

DC 34

DC Washington Revenue Review 34

Smooth The Path

DECEMBER 21, 2015

Because members can’t say what they want the only way for us to determine what they need is to observe them. Members are very adept at articulating their problem and it is up to us to come up with the right solution. Wondering how to serve members better? The association who is closest to their members wins.

Member Research 94

Member Research Survey Marketing Products 94

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39