Learning from Millennials

Higher Logic

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.”

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. Young professionals (YPs) are joiners, but they can’t afford to join associations or participate in association programs just because it’s the right or expected thing to do. The 4 Education Expectations of Millennials and Gen Z.

Daily Buzz: How Millennials Engage With Causes

Associations Now

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism.

Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. Millennials range in age from 16 to 35. Targeting older millennials for membership?

How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. Too good to be true. This has the potential to create resentment amongst organization members. How to define your organization's culture.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

Millennials, nonprofits and data

SocialFish

John Clese over on the Avectra blog posts an interesting question about Millennials and nonprofits … and data. Not-for-profits need to focus their attention on how to act on the data at hand. Using Big Data to analyze and predict prospect and donor behavior.

The Millennials Are Here.What are you doing about it?

Cvent Association Tips

The time for saying "the Millennials are coming" is past. The Millennials , representing 25% of the U.S. Associations and organizations need to dramatically transform their approach to marketing and re-engineer their conferences and to attract this demographic.

Daily Buzz: Attract Millennials and Gen Z to Meetings

Associations Now

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says.

Who are the Millennials?

SocialFish

So while Gen X got some attention back in the early 90s when they were entering the workforce, the attention on the Millennials is likely going to follow them their whole career. Given their importance, then, here’s a simple question: Who are the Millennials?

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. If you have a chance to read this Did You Know? So why is it so hard for associations to get it right?

Daily Buzz: Millennials’ Work Anxiety Challenges

Associations Now

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. Also: how to juggle personal and work activities during the holiday season. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations.

How to Produce Revenue-Generating Association Podcasts

Associations Now

New reports show that podcasting is steadily growing in popularity, especially among millennial consumers. Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Now they’re starting to see, ‘Wait, people are really listening.’”.

How to Convince Employers to Pay for Professional Development

WBT Systems

When you’re a lifelong learner, it’s frustrating to see people in positions of power who don’t understand the value of professional development. Here are three of the most common reasons professional development budgets are sparse (or non-existent) and what you can do to help employees get the money and education they need. Employees who apply new skills and knowledge to their work help their company become more competitive. Here are some stats to buttress your campaign.

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Learning from Millennials (Yes, Really)

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. We know that’s a biased perspective, but that’s how we feel.)

How to Boost Newer Employees Into Leadership

Associations Now

Gen Xers and millennials are get held back for fear of disruption, a new survey suggests. A 2016 report from the Workforce Institute , for instance, emphasized the importance of investing more in middle management to help them develop skills in other employees. “If

2013: A Millennial’s Perspective

Association Adviser

Here’s are seven shifts that seem to stand out for the younger generation of association professionals. Your pricing and member benefits need to reflect that. More associations have warmed up to digital pubs and products; we have more mobile apps and digital editions than in past years.

Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. Attention to detail.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. It works by pledging just one percent to a cause.

Inside the Minds of Millennial Attendees

Associations Now

Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. Millennials want a true experience, something that is personalized, new, and enables them to meet the right people at the right time.

Social Media and B2B – How To Gain Awesome Leads

SocialFish

This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. Today we are going to go over a few specific ways that B2B companies can ensure that they are targeting the correct people online.

Friday Buzz: How to Manage Gen Z

Associations Now

As Gen Z enters the workforce, leaders may need to adjust how they manage. Move over millennials, it’s Gen Z’s time to enter the workforce. The recession may have also spurred this group to be more entrepreneurial.

Don’t Go Overboard on Millennials

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter. Netflix series BoJack Horseman is auctioning off a character role in a future episode to help fund wildfire relief.

How to Create a Culture of Learning at Your Association

WBT Systems

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. We want to surround ourselves with people who are obsessed with learning and development.”. 46 percent more likely to be first to market.

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[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU. There are two ways to participate in the research.

Is your organizational culture ready for the Millennial Era?

SocialFish

You might want to bookmark this. Jamie and I were invited to be the first interview for their new #SitrionTalks series. We had a really fatastic conversation about what will happen when Millennials take over… Enjoy. Got a spare hour?

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

It’s easy to make mistakes when you’re starting out. Chefs train for years to perfect their crème brûlée techniques. Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing.

Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. Here’s what to tout to get them to your next conference. So, what aspects of your host city will move more millennials from maybes to ticket booked?

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. It works by pledging just one percent to a cause.

6 Articles for Associations and Millennials

SCD Group

Millennials Will Become The Majority In The Workforce In 2015. Via FastCompany Next year, people born between 1981 and 1996 are poised to become the new workforce majority and will eventually remake the workplace in their own image. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

We need to unite generations to focus on moving forward together.” –Kim Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base).

Wednesday Buzz: Adjusting Your Travel Policy to Millennials

Associations Now

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials.

Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven.

Texas 102

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. It works by pledging just one percent to a cause.

Move Up the Ladder of Relationship Marketing

SocialFish

By Alex Mastrianni, Marketing Team Lead at Informz. When it comes to relationship marketing, what rung of the ladder is your association currently at? Are you struggling at the bottom, overwhelmed in a sea of data and unsure of where to begin?

Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. Why should this matter to associations?

Social Media Roundup: How to Reel In the Membership Renewals

Associations Now

Tips to nudge long-time members into renewing and prospective ones into signing up. Plus: There are 71 million millennials worldwide—making it a big pool to sift through when looking to boost the membership count. Struggling to connect with the next generation of members?