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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Fri 10/22 at 4 p.m.

San Diego 195
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Association Brain Food Weekly: 10.29.21

Reid All About it

Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. How is freelancing different from employment? How Healthy Is Your Learning Program?

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Get on board!

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. Host: Virbela.

LMS 195
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Associations Assist Dairy Farmers in Storm’s Aftermath

Associations Now

storm of 2015, killed dozens of people, but it also killed tens of thousands of cows throughout New Mexico and Texas. A winter storm named Goliath has milk producers throughout Texas and New Mexico picking up the pieces, and the associations that represent them are looking to help out. Goliath, the deadliest U.S.

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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.

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How Associations Are Telling Their Stories

Associations Now

So, after a year and a half of market research, the group changed its name to the Auto Care Association to focus less on the structure of the industry and more on consumers and the value members provide them. Have advice on how to tell an organization’s story? Not a Rebrand, But …. Please share in the comments.