Association Success

MARCH 27, 2017

How to Hire a Freelancer for Your Association. The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. How to Compensate a Freelancer. Search Local First.

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Associations Now

JANUARY 30, 2017

How To Simplify Content Promotion with the Twitter Leapfrog Method https://t.co/SxgXN4OaFx. Instructions include creating new Twitter accounts for content, finding top influencers in your field, and having an efficient method for reaching them. The post Monday Buzz: Recruiting Student Volunteers appeared first on Associations Now.

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

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JANUARY 28, 2022

They also explain how to overcome registration resistance. Achurch Consulting describes how to build trust and connections with your team while working remotely. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement.

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FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Sina Bünte, CMP, Event Designer, ICCA ?SheSharp.

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. 1 CAE credit.

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). Location: New York. Learn how to craft the perfect pitch. More info/register. Host: Event Tech Tribe. media research, Cision. Host: PCMA.

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APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Hybrid conferences.

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Mon 3/8 at 11 a.m. – CAE credit.

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. How should you be running A/B tests? Obsolete chapter systems. Fri 4/29 at 4 p.m.

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DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Topol, New York Times ).

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). People are evaluating how they spend their time more than they ever did before. Hear about the state of the association job market. Host: New York Society of Association Executives.

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AUGUST 19, 2022

No one tells you about all the work your team has to take on when implementing a new AMS —which is why this new guide from Ellipsis Partners is a godsend. It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. Recruiting young members.

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SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable.

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SEPTEMBER 6, 2019

They explain how to earn and reward learner loyalty. The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. How to respond?

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. Too much flavor?

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AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Why a time zone recruiting strategy has become the latest hiring trend. Biersdorfer, New York Times ). Future-proofing. Nia Delmast, Cimatri ). Casey Gale, PCMA ).

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Associations Now

OCTOBER 8, 2014

Are you concerned about how to attract young professionals to join and engage with your association? Workforce development matters, and it’s bigger than your membership recruitment efforts. What is your association doing to help its industry create more jobs and grow the crop of new professionals to fill them?

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Association Adviser

APRIL 16, 2013

This month’s Corner Office spotlight shines on Carol Khoury, managing director of membership & marketing, for the 10,000-member New York Society of Security Analysts (NYSSA). Associations have to research what members really want and value, and then figure out how to deliver it without reinventing the wheel a thousand times.

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. How to check for inclusive language in Microsoft Word. Rob Woodgate, How to Geek ). On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved.

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Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Alex DeBarr, Naylor.

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NOVEMBER 6, 2020

Billhighway explains how to identify bright spots —chapters that are achieving success by doing something different, something others chapters can replicate. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. How to Scale Community Globally.

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OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). How to Promote Your Brand with Digital Credentials. Ann Handley, Emma ).

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JANUARY 6, 2023

At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits. Fri 1/6 at 4 p.m.

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DECEMBER 4, 2020

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. Host: New York Society of Association Executives. How to Maximize Your Engagement in Industry 4.0. Amen, brother. Raising sponsorship prices.

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OCTOBER 16, 2020

If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. How to connect with the co-workers you’re missing. Anna Goldfarb, The New York Times ).

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AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Host: New York Society of Association Executives.

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. Tue 12/1 at 12 p.m.

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NOVEMBER 5, 2021

Fionta explains how you can use technology to make your organization seem a whole lot more human during Giving Tuesday season, but their advice applies to any time of the year and with any audience. Annie Neimand describes how to build a transformative narrative that will rally people to a cause, make them care and inspire them to act.

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Slice-Works

FEBRUARY 6, 2014

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I wanted my new best friend to be excited and validate my decision. There are many benefits to using content marketing techniques.

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MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Virtual conference session formats.

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GlowGlobally

MARCH 24, 2008

Market & Biz Plan. Categories: Market & Bus Planning , Meetings. The quality of life is amazing without any restrictions in working or social life – as long as one can understand how to act during the period of Ramadan (holy month). The city is as busy and buzzing as New York, USA or Mumbai, India.

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