MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Freestone

MARCH 7, 2024

You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers. While your members are creating their roadmap for self-improvement, be sure to show how your association can support them. You will likely attract the most members to your PD Day with a hybrid experience.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

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Associations Now

APRIL 26, 2019

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.” How to do that? These tips can get you started: 1.

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MemberClicks

DECEMBER 14, 2023

Here, we’ll cover the key steps for how to create a job board, including best practices, tips for SEO optimization, and how to choose the right job board software. How to create a job board What are job boards? Finally, decide how your job board will help satisfy and reach these goals and objectives. What are job boards?

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

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Tools Content Marketing Newsletter 122

Association Success

OCTOBER 21, 2020

Rather than filling your content with blatant ads, it’s best to take a more subtle approach.Blog posts could include a call-to-action that plugs your newsletter. From there, your newsletter can pull engaged subscribers into a deeper relationship with your organization. . But the second possibility is an easier fix. Download it now.

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. So how do you ensure your AMS reports provide the data your association needs for insight and decisions? Teach data users how to create and pull reports. Identify the data that staff and volunteer leaders need.

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Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Craft a limited run newsletter.

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WBT Systems

MAY 23, 2017

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. How to Help Your Members Develop the Learning Habit. Provide context for ‘how-to’ content—show them how to take what they’ve learned and apply it immediately to their work.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Membership survey.

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Associations Now

AUGUST 10, 2018

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? Some thoughts on how to develop a volunteer management plan: [link].

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Association Success

DECEMBER 3, 2020

Between blog posts, social media, virtual events, live events, networking hours, educational materials, newsletters, email reminders, phone calls and even text messages, it can feel like you’re forever producing an endless stream of new ideas and thousands of words. To many, these new ideas may seem a little overwhelming. Join us Dec.

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Reid All About it

JUNE 30, 2023

Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.

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NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. In this guide, we’ll explore how you can cultivate major gifts through effective stewardship by covering the following topics: What is donor stewardship? Donor stewardship allows you to do both!

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

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Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

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WBT Systems

MARCH 20, 2018

She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. How to use webinars for lead generation.

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Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . MORE: How content curation combats information overload. Newsletters from beat journalists who break news about your industry. Newsletters provide a key opportunity to personalize content for your audience. Download it now.

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MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Reid All About it

JANUARY 28, 2022

They also explain how to overcome registration resistance. Achurch Consulting describes how to build trust and connections with your team while working remotely. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

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Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications.

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Reid All About it

NOVEMBER 26, 2021

The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. How the Pandemic Has Reshaped Digital Work and Content.

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Achieve

DECEMBER 8, 2022

You can make this request in an email, or you can highlight social media accounts in your newsletter. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. nonprofit marketing. , marketing videos that illustrate your nonprofit’s mission. Just like.

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Membership Marketing

OCTOBER 14, 2020

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Guide to Membership Marketing Metrics 5. Tipster Newsletter Archive 6. Tipster Newsletter Archive 6.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. . AI and event planning.

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Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

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