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Association Brain Food Weekly: 9.11.20

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Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

LMS 329
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Association Brain Food Weekly: 9.18.20

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The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350
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Association Brain Food Weekly: 8.14.20

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and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Monica Cox, Professor at The Ohio State University.

Montana 370
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Association Brain Food Weekly: 8.27.21

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80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. Killer Paid Search Tactics That Every Marketer Needs to Know.

Tampa 200
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Association Brain Food: 2.10.23

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Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. John Bedor, The Trade Show Manager ) How to work with a workaholic colleague. Year-round attendee community.

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More Spring Cleaning Ideas for Membership Pros

Associations Now

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

Ohio 40
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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A