Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

Revenue Strategy Price Newsletter 210

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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Associations Now

APRIL 16, 2020

With the coronavirus causing global stock markets to tumble , many are concerned to see their retirement funds decline in value as well. If you decide to get out of the market, you have two decisions to make,” Syron said. Do you enter the market when it goes up 20 percent?”. Trying to time the market doesn’t typically work.

Marketing 93

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Blue Sky eLearn

MARCH 21, 2018

What kind of pricing should we use for our webinars? How can we monetize our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! Yes, this will probably increase your registration numbers, but how are you getting the word out there? There is no right answer. Yes, I said it!

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How To Social Media Price Discount 179

WBT Systems

FEBRUARY 20, 2018

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Or is this program considered a commodity product by the marketplace so the organization providing it at the lowest price is gaining the market share?

Education 160

Education How To Certificate Committee 160

MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

Software 52

Software Association Management How To Email Marketing 52

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Bulletin describes how a member app enhances and fosters member engagement. Please email me if you have a piece you’d like to discuss.

Certificate 281

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Aptify

MARCH 8, 2021

There are dozens of association management software (AMS) systems on the market today. How do you choose the one that’s right for your organization? AMS pricing considerations. AMS pricing considerations. Also, pricing between any two AMS systems is not always an apples-to-apples comparison. Learn More.

Software 72

Software Association Management How To Price 72

Disciple Media

NOVEMBER 23, 2022

How to set up an online life coaching business in 6 simple steps. They need perspective, practical advice and guidance on how to relieve it. Parent coaching: Parents often need someone to help them put things in perspective as well as practical tips on how to stay centred and calm amidst the whirlwind of child-rearing.

How To 68

How To Price Social Media Marketing 68

Membersuite

AUGUST 23, 2023

How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford.

Strategy 78

Strategy Marketing Video Social Media 78

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Depending on how the platform is hosted , the price structure will either be a lower subscription fee or a high upfront licensing fee. Predictable costs.

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How To Price Cost Project 197

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

How To 36

How To Social Media Content Price 36

Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Here’s how to dig deep and gather the insights that will shape your course. What are others charging?

Course 36

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WBT Systems

JUNE 26, 2018

Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. How are you positioned in your market? What are your market challenges? Decide how you will factor in intangibles like responsiveness, attitude, and gut feeling.

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Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing.

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Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Fri 2/2 at 10 a.m.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Print magazines. More info/register.

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Certificate Denver South Carolina Project 266

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Denver Certificate Case Study 266

Membersuite

JUNE 2, 2021

The most common reason for not renewing is a lack of engagement, according to Marketing General Inc.’s s 2020 Membership Marketing Benchmarking Report. How to Increase Membership Value—and Renewals. Members also don’t renew when their career status changes , but lower priced dues categories can help.

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How To Survey Price Examples 118

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

MemberClicks

MAY 17, 2022

Did they find the price too high? A lapsed member may have left because of a high price tag, but they’ll likely consider coming back if they can continue to receive the benefits they found most useful while paying less. Their tiers range from “Access” to “Leadership”, increasing in both the price and the number of benefits offered.

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Disciple Media

OCTOBER 25, 2023

How to start a membership community As virtual interactions have become the norm for learning and building connections, starting a membership community is more relevant than ever. Strategically tiered pricing can attract a diverse group of members while ensuring they see tangible benefits at every price point.

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How To Price Guidelines Content 36

Disciple Media

NOVEMBER 1, 2023

Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Recognize your standing in the market: Where are your competitors excelling? Experiment with different pricing tiers for specific durations and measure member responses.

How To 36

How To Price Content Tips 36

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

WBT Systems

NOVEMBER 20, 2017

LinkedIn offers nearly 60 Learning Paths on their Lynda.com platform for hundreds of careers in design, IT, marketing, business, and more. Will pricing be the same for all classes in the learning pathway? The post Learning Pathways: How to Fill Your Industry’s Skills Gap appeared first on WBT Systems.

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How To Certificate Class Discount 175

WBT Systems

AUGUST 8, 2017

The job market is rapidly changing. Do your members know how important professional development is to their younger staff? If not, it’s time to educate the employers in your profession or industry about how your association’s professional development programs can be an extension of their own training and development efforts.

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Education millennials How To Discount 175

AssociationChat

AUGUST 4, 2020

Is this an ad-hoc event or does this event form part of a wider sales, marketing, or organizational strategy? Check out How to Define Goals and Objectives for Successful Virtual Event Planning. Check out How To Choose Event Themes That Wow. How long will sessions be? How about a virtual audience engagement manager?

How To 120

How To Video Price Tools 120

Fonteva

MARCH 16, 2022

With so many eLearning and professional development opportunities available on the market— through associations, employers, and even private companies such as LinkedIn and Udemy— it’s not surprising if you’ve seen a decrease in engagement. Solution: Reconsider your eLearning pricing practices. Marketing courses.

LMS 52

LMS How To Price Course 52

Reid All About it

JANUARY 12, 2024

Learn how to establish, administer, and evaluate an effective mentoring program. Revolutionizing LinkedIn Strategies: AI & Automation in Action Learn how to post engaging, quality content on LinkedIn effortlessly using AI and automation that not only saves time but also elevates your organization’s online presence.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

JANUARY 5, 2024

3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Caputo, J.D. 1 CAE credit. . 1 CAE credit. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

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Membership Marketing

OCTOBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Speaking Engagements.

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Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

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