GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

Marketing 78

Marketing Email Marketing Recruiting Recruitment 78

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership. It is sold, not sought.

Recruiting 97

Recruiting Recruitment Revenue Discount 97

Wild Apricot

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Salesforce Recruitment, Onboarding and Training.

How To 362

How To Process Tools Team 362

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

DECEMBER 12, 2017

Disengaged employees are less productive and more likely to quit. The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. On the other hand, employees who feel underappreciated disengage from work.

How To 229

How To millennials Handbook Survey 229

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. AI vs human interactions.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. Value proposition.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. For example: How long will the program last? How often will mentors and mentees meet? How will participants meet?

How To 240

How To Tips Leadership Survey 240

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

Membersuite

JUNE 21, 2023

With the affordable technology on the market, it’s easy to launch a paid membership community. How Can Associations Compete With These New Communities? Some of them have relationships with recruiters and headhunters too. But apparently, Gen Zers don’t see associations as relevant. Many now work remotely.

How To 78

How To Education Discount millennials 78

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment.

Recruiting 329

Recruiting Recruitment Project Technology 329

MemberClicks

FEBRUARY 2, 2024

Negotiate Speaker Fees Negotiating fees with professional speakers can often be a daunting part of the keynote speaker recruitment process. Also, be ready to talk about marketing opportunities for the speaker. The post How To Find Keynote Speakers appeared first on MemberClicks.

How To 52

How To Review Social Media Cost 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

System 52

System Marketing Recruiting Recruitment 52

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Associations Now

JANUARY 23, 2017

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges. Social Media Examiner delivers 19 Facebook marketing predictions for 2017.

Recruiting 40

Recruiting Recruitment How To Social Media 40

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. They also give vendors and your organization the opportunity to showcase products and services and meet new audiences and interest. How long does it take to plan a trade show?

Tools 52

Tools How To Software Cost 52

Reid All About it

JANUARY 12, 2024

Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. Learn how to establish, administer, and evaluate an effective mentoring program. More info/register (ASAE Marketing Professionals Community). 1 CAE credit. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. I’m happy to feature it as long as it’s not too product-centric.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

DECEMBER 27, 2022

Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . You can gather data from forms, cloud storage, association management software, or marketing programs. Learning how to leverage your data will help you boost member recruitment, retention, and overall engagement. .

Association Management 135

Association Management Software Analysis How To 135

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. I’ll be happy to feature it as long as it’s not too product centric. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data. Quick hits.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. I’m happy to feature it as long as it’s not too product-centric. Association benchmarks.

Revenue 272

Revenue Innovation Education Tools 272

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Eric Lanke

JULY 30, 2018

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. At first, I didn't know how to react to this anecdote.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? Let’s get started!

Review 169

Review Member Engagement Process Examples 169

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. I’m happy to feature it as long as it’s not too product-centric. Conference/abstract management.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. 1 CAE credit. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100