Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Delcor

NOVEMBER 1, 2018

Project managers head into a new project with that same sense of excitement and caution. And, like backpackers, they only achieve success if everything they need is in their metaphorical association project management backpack. Let’s see what association project managers carry in their backpacks.

Project 82

Project Tools Guidelines Team 82

Reid All About it

DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Conference/abstract management.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience.

Recruiting 329

Recruiting Recruitment Project Technology 329

MemberClicks

DECEMBER 26, 2023

We’ll cover how to decide whether board committees are right for your organization, the best structure to use, best practices and tips for success, and more. How to choose your committee members How to create successful board committees What is a board committee? How to choose your committee members 1.

Committee 52

Committee Organization How To Project 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Project management. Workplace culture. Membership trends. Membership budget.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

AUGUST 8, 2017

Similar to a volunteer program , an advocacy program asks members to help with certain projects or initiatives. In the short term rental/vacation-rental world, local policy can make or break a region’s market. No matter how well designed or successful your program is, it’s important to constantly evaluate how you’re doing.

How To 174

How To Project Social Media Recruiting 174

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Fri 11/10 at 4 p.m.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Fridays@4 Speakers: Diana L. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Learn how to wrap your vision in a story that sparks the imagination and stirs the soul in order to get people to act, to buy, and to follow you.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Do you need support with membership marketing? Event budgets.

Certificate 322

Certificate Technology Communications Revenue 322

Association Adviser

JANUARY 2, 2019

So, how do you start the task of creating a first-class career center? This person can explain the contribution opportunities to their colleagues and get them excited about the project,” Baker said, “as well as build the internal support necessary to ensure the career center’s sustainability.”. Engage other departments.

How To 81

How To Project Content Recruiting 81

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JANUARY 12, 2024

Learn how to establish, administer, and evaluate an effective mentoring program. who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). 1 CAE credit. More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D., with Zapier.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Wild Apricot

MARCH 9, 2010

With all the buzz about social media, it’s easy to forget that offline media attention can be equally valuable, especially for community-based nonprofits who want to get attention to local projects or recruit local members and volunteers. Offline media attention is good. Getting it can be hard, however, in the digital information age.

How To 150

How To Social Media Recruiting Recruitment 150

Reid All About it

AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. basil and lots of butter. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Learn how the heart influences your perceptions, emotions, intuition, and health. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. Host: EventMobi. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. COVID perspective.

Video 221

Video Certificate Review LMS 221

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member. Quick hits. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

NXUnite

JANUARY 12, 2024

As the children’s ministry leader, you may choose to lead the club yourself or recruit ministry volunteers to lead it for you. For example, if kids are currently learning about how to Holy Spirit leads them, you could have the book club read The Go-and-Tell Storybook , which explores 30 biblical stories of the Holy Spirit coming.

Discount 130

Discount Social Media Recruiting Recruitment 130

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. The challenge for businesses is how to optimize this new landscape.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. No need to ask in ASAE Collaborate, Brightfind shares an RFP template for CMS and website redesign projects. CMS/website RFP. Digital badges. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 28, 2022

They also explain how to overcome registration resistance. Achurch Consulting describes how to build trust and connections with your team while working remotely. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 5 Tips to Deliver a Better Member Experience: How to Present Your Member Benefits for Max Engagement.

Newsletter 195

Newsletter Survey Team Software 195

Association Success

DECEMBER 17, 2020

I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. Not only can refreshing your content lead to better recruitment and retention, it also gives your organization the time and resources to try something new.

Organization 147

Organization Content Recruiting Recruitment 147

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150