WBT Systems

DECEMBER 12, 2017

The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. Review the employee handbook. Describe how the program will impact your job, department, and company. Talk to the HR department.

How To 229

How To millennials Handbook Survey 229

MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

Software 52

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MemberClicks

DECEMBER 26, 2023

We’ll cover how to decide whether board committees are right for your organization, the best structure to use, best practices and tips for success, and more. How to choose your committee members How to create successful board committees What is a board committee? How to choose your committee members 1.

Committee 52

Committee Organization How To Recruiting 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Denver 272

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

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WBT Systems

JUNE 12, 2018

Let students know their feedback is reviewed and acted upon if appropriate. Talk about what can and cannot be changed now, and how the rest of the actionable information will be used. #3: Besides learning how to improve course design and delivery, post-course evaluations also help you collect testimonials for online course marketing.

Course 187

Course How To Guidelines Education 187

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

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Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Tony Rossell, Marketing General, Inc. ).

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Hybrid/remote teams. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Referral programs VS referral marketing.

How To 52

How To Discount Recruiting Recruitment 52

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. How some Americans are breaking out of political echo chamber—check out the unbiased news sites he mentions. Community experts will be showcasing platforms and sharing their knowledge with the association market. How to Plan for an Ambiguous Work World.

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LMS Certificate America Committee 369

Reid All About it

DECEMBER 18, 2020

How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. I love German Christmas markets. No, not too good to be true. COVID perspective.

Video 221

Video Certificate Review LMS 221

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

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Associations Now

NOVEMBER 25, 2019

Also: an example of successful marketing storytelling. Brasted says that starts with recruiting employees who fit within the environment you’re trying to build. Marketing is all about driving connection. For marketers, the film highlights storytelling’s ability to create compelling, successful campaigns.

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? How to map out your association’s processes Now that you know why you should leverage business process mapping, here are five tips to begin outlining your processes and prepare for a successful implementation : 1.

Process 135

Process Software Tips Analysis 135

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Certificate 307

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JULY 21, 2023

. – Nonprofit Management Series: Finance and Budgeting Many professionals in the association and nonprofit space have never been fully exposed to financial statements, budgeting, and how to be a proper steward of your organization’s resources. Join an interactive conversation about saying no. 1 CAE credit. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . The American Urological Association (AUA) empowers volunteers through a detailed education content review process. The review process helps establish AUA as an industry expert and builds member engagement with the association.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #1.

Revenue 256

Revenue Certificate Tools Innovation 256

Membership Marketing

JANUARY 10, 2018

Review Membership Collateral Materials – Membership benefits are communicated in multiple ways by associations from magazine ads, to exhibit booths, to brochures. Review all of these materials to be sure they accurately represent the new membership model. For more information, contact Tony at Tony@MarketingGeneral.com.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

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Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

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LMS Software Chicago Washington 243

.orgSource

DECEMBER 26, 2022

Our Year in Review. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification.

Technology 88

Technology Review Innovation Library 88

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. We all know how culture plays a significant role in an organization’s success. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Workplace culture. Membership trends. Membership budget. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 9, 2020

Billhighway explains how some association chapters are engaging early-career members. At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. How to update old blog posts for SEO. Remote watercooler.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

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Associations Now

SEPTEMBER 28, 2018

How to hack it? The Society for Vascular Ultrasound focuses intentionally on how it talks to members about benefits, products, services, and events. Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”. It is important to review language on a regular basis,” Oser says.

Recruiting 94

Recruiting Recruitment Discount Review 94

NXUnite

NOVEMBER 14, 2023

Recruit and retain more volunteers. This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more. Recruit more top talent. You can embed a search tool where volunteers can research their companies, determine their eligibility, learn how to log their hours, and gain access to required forms.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275