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Identifying and Solving Systemic Membership Marketing Challenges

Membership Marketing

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. In most instances, fixing everything is impossible, but identifying a single systemic impediment empowers membership growth. Here are five of the common membership marketing impediments.

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How to attract top talent

Association Success

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Like marketing materials, your job postings should be interesting, engaging and tailored to fit your company’s style. Make employees feel they are part of something.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. How Do I Create a Membership Drive?

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15 Volunteer Recruitment Ideas for Year-Round Support

MemberClicks

There’s a good chance you’ve already benefited from the help of volunteers, but you might still have some questions on how to recruit more to your organization. It can be daunting to recruit and maintain the number of volunteers you need, but we have some tips to help you out below! Why is volunteer recruitment so important?

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Learning Management System (LMS) / eLearning. Take a look at our Education + Learning Success Kit to learn how to strengthen your programs. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Data Collection / Automation Tools. Group Management.

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How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Describe what you plan to improve and outline how you plan to measure it.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! Need some inspiration?

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