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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Location: Washington DC. How to Tell If You Need a Data Warehouse.

Strategy 272

Strategy Video Technology Innovation 272

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SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. How to Double Your Nonprofit’s Facebook Fundraising. Location: Washington DC.

LMS 243

LMS Software Chicago Washington 243

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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OCTOBER 4, 2019

It’s a secret worth spilling about what members are really seeking and how to help them find it. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online. Tue 10/8 at 12:30 p.m.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

OCTOBER 5, 2018

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. .); Location: Washington DC.

DC 170

DC Washington Tools Certificate 170

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NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Certificate 370

Certificate System Dallas Price 370

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. .* – Hire Purpose Career Café (Washington DC). Location: Washington DC.

DC 150

DC Washington Recruiting Recruitment 150

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives. Locations: virtual and Washington DC. Civil Eats ). CMP credit.

DC 150

DC Washington Denver Sacramento 150

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Locations: virtual and Washington DC.

LMS 170

LMS Price DC Washington 170

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 29, 2017

HubSpot explains how online search habits are changing and how topic clusters and pillar pages can improve your website’s SEO performance. As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Chapter Roundtable (Washington DC).

DC 150

DC Washington America eBook 150

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! Kat Sullivan, Marketing Solved ). Learn how to set yourself up for success in this new era of meeting design. Examine how transition plans and expanded reach can drive and protect advertising revenues. Let the countdown begin! Get on it, register now!

Revenue 195

Revenue Technology Innovation Social Media 195

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. Chapter Roundtable in Washington DC.

Chicago 153

Chicago DC Washington LMS 153

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving.

DC 150

DC Washington Tools Education 150

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APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

MAY 10, 2019

Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. How to use FAQ pages to improve SEO. Mike Murray, Content Marketing Institute ). Learn how to apply best practices for digital badging, and ways to customize digital badging for your organization. 1 CAE credit.

DC 170

DC FAQ Member Experience Project 170

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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NOVEMBER 24, 2017

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. She explains why this exercise is so important and how to do one yourself. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 10, 2017

and 5 p.m.) – The 7 Deadly Sins of Productivity: The Hidden Habits Undermining Your Performance (and How to Change Them). Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Mon 3/13 at 11 a.m.*

Raleigh 150

Raleigh DC Washington Content 150

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OCTOBER 27, 2017

Make a checklist out of this one: Kylee Coffman at DelCor Technology Solutions explains how to make Google love your association website. “ Learn what the new rules around CME and performance/quality improvement mean, and how to prepare for implementation. Recruit and Retain Millennial Members. Digital Marketing: Research.

LMS 150

LMS millennials Blended Learning System 150

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Learn how to craft the perfect pitch. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Wen, Washington Post ). For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

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JULY 28, 2017

. – Attract New Members with the Influencer Method (Washington DC). Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Location: Washington DC. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

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JULY 21, 2017

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. Duration: 1 hour. 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Associations Now

JANUARY 17, 2020

How the perennial kids’ favorite has become an unlikely way for adults to blow off steam. Also: how to make your mark as a volunteer. Lego, the world’s largest and most profitable toymaker, is zeroing in on a growing demographic: stressed-out adults,” writes Abha Bhattarai in The Washington Post. It’s very satisfying.”.

Washington 92

Washington Recruiting Recruitment Content 92

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MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events.

DC 120

DC millennials North Carolina Washington 120