Association Analytics

SEPTEMBER 27, 2023

Acting on this insight, they shift their live workshops to nighttime, leading to a 30% increase in participation. Download our free benefit analysis template and watch a short video that explains how to complete it. These could be member retention, recruitment, products & services and event registrations.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

MARCH 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. What is Member Engagement? The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Rikki Schlott says her generation (Gen Z) has inherited a post-hope world stripped of what matters.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JUNE 25, 2021

Dana Freker Doody at Trade Show News Network suggests how to solve their biggest gripe: not enough real engagement with show attendees. Amanda Milligan, Content Marketing Institute ). What is your click-to-open rate and how do you improve it? .* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Exhibitors.

LMS 361

LMS Revenue Tips America 361

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. How to Tell If You Need a Data Warehouse. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? On the Event Garde blog, she explains what’s gone wrong for many associations and how to fix it. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Submittable describes the benefits of skills-based volunteering for employees, companies, and nonprofits and how organizations can get started. Content marketing. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Reid All About it

MARCH 5, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. Sina Bünte, CMP, Event Designer, ICCA ?SheSharp.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 16, 2021

How to explain your idea in 30 seconds or less. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Quick hits. Tamsen Webster ).

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. This peer roundtable will help you explore which talents engage you and how you can best serve with passion. Learn how to awaken your personal brand and build “hire purpose” connections. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA).

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. We all know that and think we do it, but her examples show us how often we don’t. Audience personas. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

DC 170

DC Las Vegas Washington Review 170

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. Probably look up their website! What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Reid All About it

AUGUST 27, 2021

Learn how to manage an organization or team successfully while honoring those differences and advancing ethical understandings. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

Tampa 200

Tampa Revenue Education Content 200

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Explore Influencer Marketing Tactics to Promote Your Members. “Influencer marketing” isn’t just for large brands on Tik-Tok. Influencer marketing can be very expensive—but it doesn’t have to be! Seasonal Festival/Market.

Directory 52

Directory Social Media Video Discount 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. How can you encourage them to lean into being active in your association or member organization? So, how do association marketers speak to young members and get them to lean in? Need more help recruiting new young members?

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

JUNE 19, 2020

Quick hits before we get to the list of this week’s free education: How to hold a cocktail party on Zoom—and have better classes, conferences and meetings too. How to Go Virtual (While Still Creating an Engaging Experience). Most companies use their marketing budgets for sponsorships and partnerships. Misha Glouberman ).

Video 221

Video Conference Revenue Industry 221

MemberClicks

SEPTEMBER 1, 2023

September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. Join this mastermind session to learn how to improve your sales techniques and build better client relationships to drive growth and profitability along with the proven 5-step sales method: the DEBUT model.

Social Media 52

Social Media Cost Strategy Team 52

Association Adviser

AUGUST 9, 2016

Providing excellent membership value is one of the most important ways associations improve recruitment and retention rates. Encouraging members to contact you with feedback helps your association understand how to provide more valuable membership. . But where should you focus your efforts? Leverage member expertise.

Tips 60

Tips Arizona Recruiting Recruitment 60

Associations Now

MAY 3, 2017

Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role.”. So, he started an experiment at Return Path in 2014, by hosting 16-week “returnships” for professionals interested in relaunching their career.

Class 73

Class Software Recruiting Recruitment 73

Reid All About it

AUGUST 5, 2022

WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations. GrowthZone explains how non-techy staff can regularly (and quickly) assess an association website. Event marketing.

Revenue 39

Revenue Technology Innovation Marketing 39

MemberClicks

MAY 30, 2023

Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you. Networking opportunities can come in the form of lunch and learns, conferences, workshops, online communities, or social groups. What is a membership type?

FAQ 52

FAQ Price Discount Revenue 52

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Would YOU find your group a stimulating and welcoming organization if you were a 28-year-young engineer or marketeer?

millennials 100

millennials Committee Technology Leadership 100

Reid All About it

JULY 8, 2022

Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. We will discuss Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita McGrath, a guide to spotting inflection points early and harnessing these disruptive influences for a strategic advantage. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Marketing Automation: Best Practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

APRIL 15, 2022

How will you use that data? How to do walking meetings right. Learn how to develop an intentional culture and harness the powerful role it plays in achieving your mission. Learn how the budget is created and approved, things to know about this year’s budget, and how to get the funding your organization needs.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). People are evaluating how they spend their time more than they ever did before. Hear about the state of the association job market. How to Monetize Virtual and Hybrid Event Content.

Content 39

Content Education Recruiting Recruitment 39

Fonteva

FEBRUARY 9, 2021

Providing members value through online courses is not only an effective recruitment tool but can also increase retention rates for your association. This may seem obvious, as you wouldn’t offer online courses on the subject of business marketing to members of a professional medical association. Let’s begin.

Course 98

Course Tips Discount Process 98