Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

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Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. CAE credit.

Newsletter 210

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Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Ensure you hit the following important spaces when sharing you’ve purchased a new AMS: Social media.

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How To Software Newsletter Social Media 122

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

Marketing 169

Marketing Tools Examples Content 169

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

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DC Washington Member Engagement Innovation 261

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. Dull new world.

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Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

GrowthZone

JULY 31, 2017

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. SEE ALSO: How to Increase Facebook Page Followers for Free.

Social Media 94

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EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. Why Should You Care About Tracking Attendance at Events? experience. Feedback integration: Direct insights.

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Such is the way with virtual event marketing. Why Bother?

Marketing 52

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Reid All About it

MARCH 1, 2024

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

OCTOBER 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Live streaming.

Social Media 109

Social Media Strategy Content Team 109

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. There are technology tools that can make information and data analytics accessible to everyone. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

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Association Success

OCTOBER 8, 2020

From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Leverage technology to reach a wider audience . From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience.

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Associations Now

JANUARY 15, 2020

Also: Don’t ignore your social mentions; learn how to answer them. — Sprout Social (@SproutSocial) January 14, 2020. Audience engagement is a key social media strategy. Each time you find a mention of your business on social media, you should make an effort to respond to it. SEO tips.

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Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

Newsletter 266

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Reid All About it

JUNE 30, 2023

Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Tool implementation. Sponsorships. Wed 7/5 at 12 p.m.

Chicago 205

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? In this section we will briefly cover the essentials.

How To 36

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

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Higher Logic

FEBRUARY 20, 2018

Their role in society is becoming muddied and complicated as new competitors emerge, industries contract and expand, and technology reshapes how the world does business. Technology and engagement techniques like online communities can help. Technology and engagement techniques like online communities can help.

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Higher Logic

JUNE 14, 2018

How can we keep up with the technology world but also filter out the things that aren’t useful? That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. before you buy it.

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Nimble AMS

NOVEMBER 21, 2022

Here’s how to get started. . How to celebrate G iving T uesday at your organization . Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media.

Social Media 129

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Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Marketing to Gen Z and millennials. How to Tell If You Need a Data Warehouse. Member app.

Strategy 272

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Wild Apricot

MARCH 25, 2010

Wild Apricot Blog is pleased to welcome a two-part guest post from media consultant Minal Bopaiah of Brevity & Wit , this week. Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget. read more ).

Technology 150

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Reid All About it

JANUARY 12, 2024

Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. How are these folks getting to your website? Was it through social media traffic or email clicks?

Strategy 169

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MemberClicks

SEPTEMBER 27, 2023

Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests.

Tools 52

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Tony Rossell at Marketing General Inc. How to set up Google Analytics. Andy Crestodina, Orbit Media Studios ).

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Video Washington Social Media DC 285

Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

Strategy 195

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Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100

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Reid All About it

JULY 2, 2021

Wes Trochlil suggests how to tackle a big data cleanup project —one bite at a time. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Focus your attention on one audience at a time.

Technology 370

Technology Strategy System Education 370