How to Prepare Your 2021 Sponsorship Prospectus

Moery Company

Your sponsorship prospectus may look different next year and there’s no better time than right now to put it all together for your supplier community. If you’ve been thinking about offering a full year partnership, this the year to do it. Make sure they know what you have to offer.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen. video-marketing-strategy video-marketing nonprofit-video-marketing-strategy nonprofit-video-marketing nonprofit-video

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Virtual Events: Strategy Before Execution

Velvet Chainsaw

My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. I remember feeling that her words were both a warning and a promise of adventures yet to come. That lesson is easily applied to the challenges that lie ahead for associations considering alternatives and augmentation of their future live events. Strategy—and Transparency—First. Five Steps to Success. If they are here to stay, why?

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We’ve got 90% of the market!” We just send out the prospectus and get the orders in so we don’t really need any sales help or strategy.” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. Hope is not a strategy.

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How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 1 Interview your sponsors on an annual basis about their goals and objectives within the market and how the association might help them. And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you. IStock_Credit:NicoElNino.

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Meet the Team – Emma Greenwood, Marketing and Communications Intern

Moery Company

Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Hi everybody!

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How to attract top talent

Association Success

Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.

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How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership. Membership & Marketing Event ManagementEvents and conferences are one of the largest sources of non-dues revenue for associations.

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. How to Make Your Offer.

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Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. If you’re not already doing so, make sure you subscribe to our YouTube Channel to be the first to know when we post our Association Field Report videos that cover up-to-the-minute observations from what is happening in the association world. There’s a real focus on what is vitally important to our organizations, our members, and our customers.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Identify your current state of engagement and define the level of engagement you want to attain.

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships. Marketing Automation Evaluate Marketing Automation

Here’s your new marketing strategy for hybrid events

Association Success

Even before the pandemic began, it was apparent that virtual events are here to stay. So, too, is the complication of merging them with live, in-person events as the coronavirus looks likely to continue impacting us all in 2021. .

How to increase registration for your virtual events

Association Success

The pandemic has changed how associations fulfill their missions and serve their members. While some associations have struggled with the change, many are rising to the challenge. . Make the decision to register easy.

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Let’s dive deeper into how you can mine your data. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Even marketers often feel overwhelmed.

How to measure the impact of content

Association Success

Your team works hard each day to make these goals a reality, pouring their time and talents into the multiple tasks that will get your organization there. . But without clear metrics, some organizations will never have a clear sense of whether they’re closer to reaching key goals.

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization? Shift the focus of your discussion to their business goals. Ask your prospect: “Tell me about what you want to accomplish in this market. How to Make Your Offer.

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty Citizen

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts.

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How to Build a Virtual Event Sponsorship Program – Association Hustle Podcast Episode 241

Moery Company

Ninety percent of organizations will move to virtual events this year. Listen to this week’s episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue. Hello and welcome to JP Moery’s Association Hustle Podcast. Today I’m going to walk you through building a virtual meeting sponsorship program. So, how do you adapt? How do you change? To recap.

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How to Get Your Customers to Sell and Market for You


That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. I spent over 50 hours researching vacuums online. I was looking for a clear idea of the winners and losing in the category.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? Are we looking to be competitive?

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How to Extract More Value From Your Content Strategy

Associations Now

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Is It Time to Abandon Content Pillars?

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. We post videos to Facebook, YouTube, Instagram, and LinkedIn.

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Strategies to activate on leads

HighRoad Solution

HighRoad’s leaders joined industry partners last week to share valuable insights to guide association marketers on how to activate on net new leads and data collected in recent months. I listened closely and want to share some key takeaways.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. We need to reach further, grow t he ranks of our advocates and allies inside the office, and push ourselves to learn the information we so desperately need to grow and succeed. How Online Communities Impact Competitive Advantage. Not sure what to measure?

Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together. Sometimes we get so caught up in our to-do lists we forget what it’s like to be a learner. ” isn’t always going to work.

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. The ideas that I’m going to set forth are four steps with several steps within those. I want you to be really candid about these points.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage! Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to engage with your brand. Promote related content on lobby slides prior to the event.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action.

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)


Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value. Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept.

How to Write a Communications Plan using an Annual Communications Plan Template

Association Adviser

How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]


Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Association Management Member Engagement Member Benefits Membership Marketing

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success? It comes down to connecting your customers online. How can connecting your customers in a dedicated online space, or an online customer community , impact the way your customer success team does its job?

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You’re sending the same thing to the same people at the same time.

How to Design Your Content Strategy


Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Content strategy is something that isn’t revolutionary – it’s not rocket science. The basic elements of a content strategy are the same as any communications strategy with some elements of a communications audit on top. Listen to them.