How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

How can your organization expand online learning reach? Learn from successful corporate market strategies! Selling online learning content to individuals is challenging enough. Plus, business-to-business relationships require specialized content management functionality.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association.

How to Rock Marketing Automation

Informz

Many organizations are asking how to prepare for and rock marketing automation. To that end, I’ve gathered 5 ideas to help automate your associations’ marketing initiatives. Ready to get started? Associations Marketing Automation

How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. How Online Communities Impact Competitive Advantage. Not sure what to measure?

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. Marketing Automation Evaluate Marketing Automation

Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing

How to Get Sign Ups to Show Up

Blue Sky eLearn

But when the event rolls around, you’re dismayed to see that most of your registrants never make it to the call. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent.

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Top 5 essentials for your membership marketing strategy

Optimist Consulting

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership.

How to Market like a Musician

SocialFish

Traditional marketing can feel so grossly salesy. Its inherent “ick factor” is why so many companies fail to properly engage their audiences. The key to getting over that “ick factor” is to get creative. Of course, it’s one thing to know that. Content Strategy

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. 5 Ways to Get Customers to Sell for You.

[Cool Infographic Friday] How To Measure Your Content Marketing

SocialFish

Content Strategy Implementation Useful Data ——— ( photo credit ).

3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. 3 Association Growth Strategies. SEPA is all about helping members determine how to best drive future outcomes.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

How-To: Simplify Your Approach To Brand

Association Success

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. .

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Is the strategy actionable?

How to Think Like a Futurist

WBT Systems

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. By developing a few mindsets and habits, you’ll be able to spot your own trends, anticipate member needs, take advantage of marketplace demand, and not lose your audience to competitors. Here’s how to practice this mindset.

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How to Repurpose Association Content (and Why You Should)

MembersClicks

And, again, if your association is like most, you may feel overwhelmed by the idea of continually creating content to keep your members engaged. Not to mention, keeping your prospective members interested.). Think about it: Small Staff Chatter marketing

HOW TO USE TWITTER 4 BUSINESS

Slice-Works

I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression. Twitter users are 3 times more likely to follow brands than Facebook users. THREE KEYS TO A SUCCESSFUL TWITTER CAMPAIGN. © Thinkstock.