Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We’ve got 90% of the market!” We just send out the prospectus and get the orders in so we don’t really need any sales help or strategy.” Hope is not a strategy. And I’ve got some tips on leveraging communications that might be helpful to you.

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The Ultimate Nonprofit Video Marketing Strategy + 5 of the Best Nonprofit Videos We’ve Seen

Wild Apricot

Learn how to create the ultimate nonprofit video marketing strategy with our guide, as well as getting inspired with the five best nonprofit videos we've seen.

Video 411

Virtual Events: Strategy Before Execution

Velvet Chainsaw

My mother used to tell us that “things are going to be different” as we drove home from our annual summer beach vacation. I remember feeling that her words were both a warning and a promise of adventures yet to come. Strategy—and Transparency—First. Five Steps to Success.

How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

How can your organization expand online learning reach? Learn from successful corporate market strategies! Selling online learning content to individuals is challenging enough. Plus, business-to-business relationships require specialized content management functionality.

How to Elevate Your Sponsorship Program from Good to EXCELLENT

Moery Company

And I’m beginning to see more genuine interest in helping sponsors achieve their goals. So, here are three activities that can take it to the next level. #1 And an element of the program they liked, disliked, would add or change to their current program. Best of luck to you.

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Short- and Long-Term Strategies for Moving Forward

Moery Company

We have seen several themes come to fruition from the past two months that we wanted to share with you. To be honest, I don’t think the association industry is accustomed to this amount of workload unless it’s during an annual convention or they’re working on a big bill on Capitol Hill.

How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

How to support your members’ career journey

YourMembership Blog

Strategies that support every stage of your association’s members career journey – from student to retiree. As you think about your members’ relationships with your association, you likely think about the member journey – from the first interaction with your organization to the moment a member renews. The post How to support your members’ career journey appeared first on YourMembership. Career Solutions Membership & Marketing

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association.

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. Marketing Automation Evaluate Marketing Automation

Five Tips on How to Approach a Potential Sponsor the Right Way

Moery Company

You are face to face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Launch an LMS with No Content

Blue Sky eLearn

We’ve talked to plenty of organizations who don’t believe they are ready or qualified to purchase a learning management system because of lack of content. Instead of leaving these on your regular website, move any educational white papers over to your LMS. .

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Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. We post videos to Facebook, YouTube, Instagram, and LinkedIn.

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How to Win at Instagram

Association Adviser

When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media

How to Extract More Value From Your Content Strategy

Associations Now

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Is It Time to Abandon Content Pillars? Establish an execution and distribution strategy.

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. We’ll show you how you can: Learn more about your members by gathering information in your CRM.

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How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

How to Approach a Potential Sponsor the Right Way

Moery Company

You’re face-to-face with a potential first-time sponsor – what are you going to say? How about nothing? The temptation is to talk about your organization, but ask yourself, what’s the best way to show the sponsor the benefit to their organization?

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How to Prepare for Reopening Your Workplace

Associations Now

As various states begin to reopen following COVID-19 closures, associations must plan ahead to ensure their employees can safely return to the office. A new guide from real estate services firm Cushman & Wakefield discusses how organizations can prepare.

How to Get Your Customers to Sell and Market for You

Socious

That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I went to multiple stores, testing several vacuums as well as questioning the people selling them. Customer Advocacy Marketing Strategy Generating Revenue Sales

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Then, I want you to get really narrow.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

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How to Give Your Customer Success Team Superpowers

Higher Logic

How about stressed? These issues are roadblocks to your customer success team’s ultimate goal of improving customer satisfaction and growing your revenue. But how can you get past these roadblocks to activate your customer success team’s success?

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Your association is the perfect place to connect members with the perfect mentor or mentee. Starting a mentoring program is one of the best ways to accomplish those goals!

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How to Think Like a Futurist

WBT Systems

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. By developing a few mindsets and habits, you’ll be able to spot your own trends, anticipate member needs, take advantage of marketplace demand, and not lose your audience to competitors. Here’s how to practice this mindset.

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Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Dear online community professionals, We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. How Online Communities Impact Competitive Advantage. Not sure what to measure?

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Socious

Try to count how many websites you visited yesterday. Member Benefits Marketing Strategy Association Management Services Membership Management SoftwareOr even today – just this morning. Do you know? Or have you already lost count?

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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Meet with all the other departments in your association to identify new educational opportunities. Can your marketing department identify new segments to promote a course to a broader audience? Let them know what you’re up to, and find ways to work together.

How to Design Your Content Strategy

SocialFish

Here’s our follow-up post from Bob Le Drew, responding to questions that arose during his Think Tank Webinar on content strategy. Your New Content Strategy from Bob LeDrew – Translucid Communications. Build a spreadsheet of the content you have to share online.

3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion).

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Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Socious

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. Association Management Member Engagement Member Benefits Membership Marketing

How to Get Sign Ups to Show Up

Blue Sky eLearn

But when the event rolls around, you’re dismayed to see that most of your registrants never make it to the call. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent.

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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

The best way for your association to provide long-term value to members is with an online community. Here’s the catch: while most people know the key to success for membership organizations is to provide value, they disagree about the best way to deliver that value.

Top 5 essentials for your membership marketing strategy

Optimist Consulting

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts.