How to Define, Track, and Increase Member Engagement [Webinar]


Association Management Member Engagement SocialBusinessData from a recent report makes me think that there are a lot of executives that are losing sleep these days.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.

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How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

How to Accurately Measure Member Engagement

HighRoad Solution

How do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment? member engagement

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. The number of mobile users worldwide is expected to reach 7.33

10 Proven Member Engagement Strategies for Associations


According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

How a middle school lesson can increase member engagement

Association Success

Members come to your organization with three distinct needs: for community, self-esteem, and opportunities to reach their full potential. Throughout the course of their membership, members will cycle through these needs, and search for any solutions your organization can offer.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. We can jump in and engage members because member engagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now. Conduct a benchmarking survey to track and amplify how members are responding to the crisis.

How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members. member engagement Member experience

Ringing the Bell for Member Engagement

YourMembership Blog

From Greg Melia’s Opening Keynote “The Rules of Engagement: Enhancing Membership in Your Association” to Shelly Alcorn’s “Buckle Up Kids: Behind the Wheel of the Disruptionmobile”, a somewhat disturbing look at the future and how it will impact many associations, there as a great deal of information to consider. It often comes down to what have we done, what are we currently doing, and where are we going? And that crack seems to be widening.

How to 10x Member Engagement


Discover the cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x. Chapter 1: Enlightenment is a journey: It’s time to rethink the entire member journey. Industries are being transformed––moving away from an old focus on features and benefits to experiences that bring people together. How will your membership organization answer the call? The fact is, members and their needs have changed.

7 Association Programming Strategies Proven to Drive Member Engagement


Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased. How they did it: Programming.

11 Proven Communication Tactics to Increase Member Engagement


In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members.

How to Be Sticky: A Guide to Lasting Member Engagement


New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be! Member Engagement member retention

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

” “Can’t wait for today’s awesome keynote to kick off this conference.” Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. Deeply understanding members is at the root of it all. There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members.

Free Expert Webinar: How to Get Your Board Members Engaged and Active in Fundraising

Wild Apricot

Join us for a Free Expert Webinar, featuring Gail Perry on How to Get Your Board Members Engaged and Active in Fundraising. Board Fundraising

Introverts and Extroverts – Keeping ALL Members Engaged


Most associations have a variety of personalities within the group – on average, about 30 percent of members in a professional organization are introverts, 40 percent are strong extroverts, and the remaining 30 percent fall somewhere in between the two. Providing an atmosphere that welcomes all personality types is not only critical for growth, but also helpful in increasing member engagement among all of your members. Member Engagement

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more.

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs


Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. 24 th at 10 am pst | 1 pm est. Join Amanda when she explains how associations improved their new-member renewal rates by over 9% using 4 strategies the most effective new-member onboarding programs rely on. Amanda will help attendees: • learn how to create a new-member engagement program.

The Secrets to Increasing Ongoing Member Engagement [Web Class]


Have you ever been told to do more with less? Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization. And how do you scale that process?

Class 100

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs


Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Tweet.

How to Convince Association Millennials to Stick Around in 2019


Trying to look into the future to see how you can be the most prepared in 2019? With the average age of the association workforce starting to shift toward the younger generations, it’s crucial that you’re considering what it will take to keep Millennials plugged into your association. Check out these values that your association should focus on to keep association Millennials around in 2019.

How to Measure Association Progress


Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). There are multiple approaches to benchmarking progress. Regardless of the type of objective, a performance indicator must be quantifiable (reduced to a number), directly attributable to the objective (must reflect progress related directly to the goal), and correlate with something controllable (i.e., Productivity Member Engagement

Keeping Your Members Involved: A Helpful How-To Guide

Blue Sky eLearn

Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon.

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Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

We like to think we cannot be fooled. We want to believe we make better decisions than other people. We like to think we can’t be played. Unfortunately, our brains are not optimized to make the very best decisions. Retailers know how to get you to buy items you do not need. It is worth it to them to capture our minds, attention, hearts, and dollars. What does this have to do with member engagement?

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members. They grow new member renewal rates by 9.7% on average, and they improve not only new member engagement but overall member engagement too.

The New Member Engagement Rule of Three

Smooth The Path

There is a short window of opportunity to engage new members. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in joining. During the first few days of their membership, new members are inherently very engaged.

Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Are members drawn in so much that they want to remain and participate?

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How to Add Value Through Your Membership Directory


It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a source of business referrals and networking.

How to Make Your New Members Feel Welcome  

YourMembership Blog

I’ve written quite a bit about the new member onboarding process and keeping new members engaged because addressing these topics is critical to any association’s long-term success. The first interactions with your organization make a long-lasting impression on a new member and provide the foundation for you to build a relationship that continues for years to come. Your new members will begin forming their opinion about the value of.

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Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged. Our organizations cannot continue without engagement. How are they doing it? There is always some way to participate more.

How to Engage Members Through Your Programs and Services

HighRoad Solution

In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers. member engagementAssociations put a lot of effort into their programs and services.

How to Create a LinkedIn Group for Associations


LinkedIn Groups provide an arena for professionals with similar interests or working in the same industry to share insights, ask questions, and foster connections. This is a valuable opportunity for associations to connect with members and prospective members. To create a group for your organization, you’ll need to use your personal LinkedIn account (company pages can’t create or form groups). TO GET STARTED: Go to your personal LinkedIn Groups page.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. How often?

Webinar: A Balanced Approach to Member Engagement

Association Adviser

How to Keep Members’ Attention through Your Association Communications. Learn about the state of association communications from the 2018 Association Communications Benchmarking study as well as important recommendations to help you improve your communications program. Key takeaways and recommendations to help you maximize your communications efforts. Examples and important resources to take back to your communications team.

Breaking Open a New Channel for Member Engagement

Mariner Management

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Local events and activities are a hot way to draw in new/early careerists for the lower cost and more convenient access to learning and networking. In it you’ll hear how to tap chapters as.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Member database.

How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement

Associations Now

Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused by the COVID-19 pandemic, according to a recent report. Now it’s time to figure out how to best navigate these waters to come out more successfully on the other side. points to a shift from traditional membership models to more digital ones.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year.