Smooth The Path
NOVEMBER 15, 2018
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience. Don’t ask them to guess what new members need or want.
Smooth The Path
FEBRUARY 13, 2018
Young professionals might not be interested in industry advocacy right now, but they might be interested in how to start off right in their first months on the job. (By By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage).
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Smooth The Path
MAY 7, 2017
The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Deeply understanding members is at the root of it all.
Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Explore how to build a personal brand that showcases you as an expert.
Smooth The Path
JUNE 18, 2019
My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.
Smooth The Path
AUGUST 30, 2016
Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.
Smooth The Path
JULY 31, 2017
While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three. How to exponentially improve member engagement at any association.
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